SENIOR BRAND STRATEGY MANAGER, EQUINE

For over a century, our client has been a leading name in the animal health industry! Renowned for their premium products, they are a major player in equine and pet care, dedicated to improving the well-being of companion animals and livestock through top-quality, innovative health and wellness solutions. Join their team as a Senior Brand Strategy Manager, reporting to the Chief Marketing Officer.

The Senior Brand Strategy Manager, Equine will lead the strategic direction and growth of a global equine brand portfolio, developing brand strategies, commercialization plans, and investment priorities to drive revenue, profitability, and market leadership. This role partners cross-functionally to bring business strategies to life, drive innovation, and strengthen overall brand performance. It requires a blend of strategic thinking, business acumen, market insight, and hands-on leadership. The position is based in East Longmeadow, MA with a hybrid work schedule.

Responsibilities:
Portfolio Strategy & Growth

• Lead the strategic direction and growth of the global equine portfolio.
• Develop strategies to drive revenue, profitability, market share, and portfolio expansion.
• Identify growth opportunities across markets, channels, and customer segments.
• Establish strategic priorities and investment recommendations.

Consumer, Customer & Market Insights

• Maintain a strong understanding of consumer needs, market trends, competitive activity, and industry dynamics.
• Leverage market research and business intelligence to identify opportunities and risks.
• Translate insights into actionable brand strategies and business decisions.

Brand Strategy & Marketing Leadership

• Develop annual brand strategies, marketing plans, and budgets across the equine portfolio.
• Define brand positioning, messaging, and value propositions.
• Lead integrated marketing initiatives to drive brand awareness, customer engagement, and profitable growth.
• Partner with digital marketing, eCommerce, and external agencies on execution.

Commercialization & Go-to-Market Leadership

• Partner with Product Management to bring new products and innovation opportunities to market.
• Lead commercialization strategies, including positioning, target audiences, channel strategies, and launch plans.
• Align cross-functional teams on launch priorities, timelines, investments, and expected results.
• Support key commercialization initiatives and execution.

Business Performance & Portfolio Management

• Own portfolio performance against revenue, profitability, growth, and brand health objectives.
• Monitor brand, customer, channel, and market performance to identify opportunities and risks.
• Evaluate marketing effectiveness and ROI to optimize investments and resource allocation.
• Develop action plans that deliver measurable business results.

Cross-Functional Leadership

• Build strong partnerships across Marketing, Sales, Product Development, Finance, Operations, Digital Marketing, and external agencies.
• Provide strategic direction and drive collaboration, accountability, and execution across teams.
• Champion innovation, growth, and a results-oriented culture.

Requirements:

• Bachelor's degree in Marketing, Business, Communications, Animal Science, or a related field; MBA or advanced degree preferred.
• 7+ years of experience in brand management, portfolio/category management, marketing strategy, or related business leadership.
• Experience in animal health, CPG, agriculture, or related industries preferred; equine industry knowledge strongly preferred.
• Proven success developing and executing growth strategies with measurable business results.
• Experience managing a brand, category, or portfolio with accountability for revenue, profitability, budgets, forecasting, and investments.
• Strong understanding of brand strategy, portfolio management, commercialization, and integrated marketing.
• Ability to leverage consumer, customer, market, and competitive insights to drive business strategy.
• Strong analytical, financial, and business acumen with a data-driven approach to decision-making.
• Proven cross-functional leadership and ability to influence teams from strategy through execution.
• Forward-thinking approach to leveraging AI, data, and emerging technologies to improve business performance and productivity.
• Experience with global brands, strategic accounts, and omni-channel go-to-market strategies (distributors, retailers, and eCommerce) preferred.
• Ability to be in the office three days a week
• Ability to travel 15% of the time

Base Salary Range: $130,000 - $143,000 + bonus program + excellent benefits! *This compensation range reflects the company's expectations for this position at the time of posting. Actual pay will be determined based on factors such as relevant experience, alignment with role responsibilities, education, demonstrated skills, and performance during the interview process.