Senior Associate, Media Planning

Role Summary And Impact

Strategic Media Planning Development:

• Conduct in-depth audience research, competitive analysis, and market trend assessment to inform media strategy.
• Assist in the development of comprehensive media plans, including channel mix recommendations, budget allocation strategies, and flighting schedules.
• Formulate hypotheses and propose innovative media tactics to achieve specific campaign objectives (e.g., brand awareness, lead generation, sales).
• Develop media rationale and provide data-driven justifications for proposed strategies and channel selections.

Performance Forecasting & Goal Setting:

• Collaborate on setting realistic and measurable campaign goals (KPIs) and develop performance forecasts.
• Contribute to the identification of key success metrics and measurement frameworks for campaigns.

Plan Implementation Oversight:

• Translate approved media plans into detailed tactical execution guides and liaise with activation teams (internal or external) to ensure accurate setup.
• Provide strategic guidance during campaign setup and launch, ensuring adherence to the approved plan.
• Monitor campaign performance against planned objectives, identifying any deviations and informing strategic adjustments.

Reporting & Strategic Insights:

• Analyze campaign data from a strategic perspective, identifying opportunities for future planning improvements and long-term strategy shifts.
• Develop client-facing reports and presentations that clearly articulate campaign performance against objectives, insights, and forward-looking strategic recommendations.
• Present media plans and performance insights to internal teams and clients, articulating the strategic rationale.

Vendor & Platform Evaluation:

• Research and evaluate new media partners, platforms, and technologies that align with client objectives and strategic opportunities.
• Maintain an up-to-date understanding of the evolving media landscape to continually enhance planning capabilities.

Cross-Functional Collaboration:

• Partner closely with creative, analytics, and client services teams to ensure media strategies are integrated and aligned with broader marketing initiatives.

Skills And Experience:

• 3+ years’ experience in digital/media execution and planning, client-side in-house team, or media owner capacity. Media agency background is preferred.
• Good communications skills with basic English skills.
• Strong attention to detail and comfortable working with numbers and data.
• Eager to learn quickly and adapt to a fast-paced environment.
• Ability to work multitasking under high pressure.
• Basic understanding of the industry, business, brands, and consumers in the Vietnam landscape
• Hands-on experience of advertising technology platforms (ad servers, DSPs, Facebook Ads Manager …) is a strong plus. 

Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted.