Social Media & Content Executive

MEFITPRO & QOOAH | Dubai, UAE | Full-Time

About Us

MEFITPRO is one of the Middle East's established fitness industry leaders, providing world-class fitness solutions since 2003. Our business spans professional fitness education, commercial gym equipment, sports nutrition distribution, and industry events.

QOOAH is our consumer-facing fitness and wellness retail brand, offering a curated selection of premium fitness equipment, sports nutrition, recovery tools, and wellness products through e-commerce and physical retail.

We're looking for a creative, highly organised, and proactive Social Media & Content Executive to strengthen the digital presence of both brands and help turn compelling content into measurable business impact.

The Role

You'll take ownership of the day-to-day social media execution for MEFITPRO and QOOAH, from content planning and creation to publishing, community engagement, and performance reporting.

This is a hands-on role for someone who understands fitness and wellness, has a strong eye for content, and knows how to manage multiple priorities without compromising quality or deadlines.

You'll work closely with the marketing team, commercial departments, and external partners to bring campaigns, products, education programmes, and industry initiatives to life.

This role will be based in our Dubai office and will look into the Social Media and content (for MEFITPRO/QOOAH) for the Saudi market. 

Key Responsibilities

1. Social Media Planning & Execution

• Build and maintain structured monthly content calendars for MEFITPRO and QOOAH, aligned with marketing and commercial priorities.

• Manage day-to-day publishing across Instagram, Facebook, LinkedIn, TikTok, and other relevant channels.

• Develop distinct content approaches for each brand, tailored to their respective audiences.

• Coordinate content approvals, scheduling, and campaign deadlines.

• Maintain consistent brand messaging, visual quality, and publishing standards.

2. Content Creation & Production

• Create engaging short-form video content, Reels, Stories, carousels, and social media graphics.

• Plan and execute content shoots featuring fitness products, equipment demonstrations, trainers, educators, customers, and events.

• Capture and edit high-quality photo and video content using mobile and professional equipment where appropriate.

• Write compelling captions, hooks, and calls to action that encourage engagement and meaningful customer actions.

• Repurpose content across platforms while adapting formats to each channel.

3. MEFITPRO: B2B & Industry Content

• Showcase commercial gym equipment, installations, and completed projects.

• Promote professional fitness certifications, educational programmes, workshops, and training opportunities.

• Capture content from industry events, conferences, product demonstrations, and partnerships.

• Develop content featuring fitness professionals, industry experts, and customer success stories.

• Support lead generation initiatives by creating content that encourages relevant enquiries.

4. QOOAH: E-commerce & Consumer Content

• Create engaging, product-led content that showcases fitness equipment, nutrition, recovery, and wellness products.

• Support product launches, seasonal promotions, and retail campaigns.

• Develop product demonstrations, educational content, lifestyle videos, and customer testimonials.

• Coordinate with the e-commerce team to ensure content reflects product availability, pricing, and current promotions.

• Create content that drives qualified traffic to product pages and supports online sales.

5. Community Management & Brand Engagement

• Monitor and respond to social media comments, messages, mentions, and customer enquiries.

• Direct commercial enquiries to the relevant sales or customer service teams.

• Engage with fitness professionals, creators, brand partners, and relevant communities.

• Support influencer and content creator collaborations, including coordination and content delivery.

• Maintain a professional, responsive, and consistent brand presence.

6. Performance & Reporting

• Track social media performance, including reach, engagement, video views, follower growth, website traffic, and relevant enquiries.

• Prepare concise monthly reports highlighting results, insights, and recommendations.

• Identify successful content formats and continuously improve performance.

• Collaborate with the paid media and e-commerce teams to develop organic content that can be adapted for advertising campaigns.

What We're Looking For

Required

• 2–4 years of hands-on experience in social media management and content creation.

• Demonstrable experience managing social media accounts for consumer or commercial brands.

• Strong short-form video creation, filming, and editing capabilities.

• Proficiency with tools such as CapCut, Canva, Adobe Creative Suite, or equivalent.

• Excellent English copywriting and communication skills.

• Strong organisational skills, attention to detail, and the ability to manage multiple content calendars.

• Ability to work independently, meet deadlines, and take ownership of deliverables.

• Based in Dubai or willing to relocate.

Highly Desirable

• Previous experience in fitness, wellness, sports nutrition, retail, or e-commerce.

• Understanding of B2B versus B2C content strategies.

• Experience covering live events, product demonstrations, and commercial shoots.

• Familiarity with Meta Business Suite, social media scheduling platforms, and basic performance analytics.

• Arabic language skills are an advantage.

What Success Looks Like

Within your first 90 days, we expect you to:

• Establish reliable, forward-planned content calendars for both brands.

• Deliver consistent, high-quality content across priority channels.

• Build a well-organised content library and streamlined production workflow.

• Improve engagement and visibility among relevant fitness and wellness audiences.

• Demonstrate clear ownership of deadlines, reporting, and campaign execution.

• Contribute content that supports commercial enquiries, product discovery, and sales initiatives.

Why Join Us?

You'll have the opportunity to work across two complementary businesses at the heart of the Middle East's fitness and wellness industry.

From commercial gym installations and professional education to consumer fitness products and major industry events, you'll have access to a diverse range of brands, products, people, and stories to bring to life.

We're looking for someone who wants to take ownership, produce meaningful work, and grow within an ambitious business.

How to Apply

Please submit your CV and a portfolio showcasing social media accounts you've managed, short-form videos you've created, and examples of content you've produced.

Applications without relevant work samples may not be considered.