- Location
- Tbilisi, GE
- Type
- Full-time
- Department
- Marketing
- Seniority
- Manager
- Closing date
- Today
- Source
- iCIMS
Description
Overview
The role owns local brand planning and execution, turning regional category strategy into winning in-market plans. You will deliver sales, market share and profitability targets by leading campaigns, activations and innovation launches, and by building strong consumer and market understanding. You will work in a matrix environment, partnering with regional Marketing, Insights, Commercial, Supply Chain and Finance teams, and with external agencies.
Responsibilities
Drive Category Performance in Assigned Markets- Lead execution of category and brand strategies in assigned markets.- Deliver country business objectives, including sales, market share and profitability targets.Own Local Brand Planning and Execution- Develop and implement annual market plans aligned with regional category priorities.- Ensure flawless execution of campaigns, activations and commercial initiatives.Manage Portfolio and Innovation Deployment- Execute innovation launches, renovations and portfolio changes in assigned markets.- Identify local growth opportunities and business risks.Generate Consumer and Market Insights- Monitor consumer, shopper and competitive trends.- Translate local insights into recommendations for category growth.Lead Cross-Functional Execution- Partner with Commercial, Supply Chain and Finance teams to ensure delivery of business objectives.- Coordinate local implementation of regional initiatives.Manage Marketing Investments- Plan and monitor A&M spending in assigned markets.- Track performance and recommend optimization actions to improve ROI.
Qualifications
- University degree in Marketing, Economics, Business or a related field
- 3+ years of brand management / marketing experience, preferably in FMCG
- Experience in annual brand planning, 360° campaigns and new product launches
- A&M budget management and basic P&L understanding
- Strong analytical skills, with the ability to turn data into insights and actions
- Ability to collaborate and influence in a cross-functional, matrix environment
- Strong project management and communication skills
- Ownership and results orientation
- Fluent in Georgian, English and Russian languages