- Location
- New York, NY, US
- Type
- Full-time
- Department
- Marketing
- Seniority
- Senior
- Experience
- 3+ years
- Closing date
- Today
- Source
- iCIMS
Description
Company Description
About Team One:
Team One is Publicis Groupe’s fully integrated media, digital, and communications agency built to help premium brands thrive in a rapidly evolving world. We’re known as the ‘architects of aspiration’ helping luxury brands reach modern affluents and next-gen consumers through culturally fluent strategies and experiences, unmatched access, and the agility to move at the speed of culture.
We’re a team of 400+ creators, doers, and difference-makers across six North American offices—Los Angeles (our HQ), Dallas, New York, Chicago, Atlanta, and Boise. Together, we’re proud partners to iconic brands, including Lexus and the Lexus Dealer Association, Marriott International, The Ritz-Carlton, Barclays, The RealReal, HKS Architects, Metabo HPT, KB Home, Hewlett Packard Enterprise, Moėt Hennessy, Citi., and Cathay Pacific Airlines.
We take pride in our industry-shaping creativity, connection, and exceptional culture that have been recognized with honors like Fast Company’s Best Workplaces for Innovators and Ad Age’s Best Places to Work.
Overview
The Senior Media Planner leads media planning across larger regional markets for our client, the Lexus Dealer Association (LDA), bringing strong strategic thinking and market expertise. The Senior Media Planner manages plan development across traditional and digital channels and ensures alignment with client objectives. This role also supports the Media Supervisor and/or Associate Media Director on key initiatives and Opt-In programs. Occasional travel as needed for client and agency meetings and initiatives.
Responsibilities
- Develop media plans across multiple markets
- Responsible for assigned market LDA financials including flowcharts, billing discrepancies, and vendor negotiations
- Collaborate with bullpen to support and/or approve their work on your assigned markets
- Goal entries and buy authorizations
- Flow charts and budgets
- Budget and Billing Reconciliations
- Financial Discrepancies
- Maintain digital buys and compile / analyze metrics reports
- Review and approve spot buys for accuracy based on provided guidelines.
- Developing Heavy Up/Cut recommendations
- Ensure accuracy and timely updates of the Master Planning Sheets
- Develop POV evaluations
- Maintain daily communication with Account teams and Media Buyers to foster strong relationships
- Build and maintain positive relationships with the media community
- Create and potentially deliver client presentations for dealer meetings using PowerPoint or other presentation tools
- Strengthen communication skills in internal and client-facing settings
- Lead special projects as assigned
- Travel as needed to support client and agency meetings and initiatives
- Attend market meetings, answering questions about media strategies and performance in support of the presenter
Qualifications
- A Bachelor’s degree
- At least 3 years of Media Planning experience in advertising or a related business - cross discipline experience is a plus, but experience in digital media is required
- Strong experience with Microsoft Excel, Word, and PowerPoint
- Experience working with MediaOcean (OX), Mediatools/Guideline, Prisma or equivalent programs
- Experience presenting in person to a small/medium group
- Strong organizational, math, and communication skills
- Ability to manage multiple projects simultaneously and work with various field contacts while balancing client requests and prioritizing projects
- Confidence in media knowledge
- Clear communication skills (both written and verbal) and ability to confidently interact with field staff and clients
- Strong analytical skills
- Confident leadership skills - must provide proper direction on projects to junior team members - setting appropriate timelines, prioritizing projects to ensure efficiency of workflow, and reviewing the work
- Good time management skills – ability to prioritize projects and meet tight deadlines when needed
Strong attention to detail and high level of accuracy on both internal and client-facing work.
Additional Information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].
All your information will be kept confidential according to EEO guidelines.