- Location
- Ramat Gan
- Type
- Full-time
- Seniority
- Manager
- Source
- RecruiterFlow
Description
A growing US social sweepstakes casino is looking for an email marketing expert to build and run the company's email program. It's a small team that moves fast.
You will own everything from deliverability to campaigns to retention, and use email to bring players back and keep them playing.
What you'll do
• Build and run automated lifecycle emails: welcome, re-engagement, win-back and VIP.
• Plan and send regular campaigns and promotions.
• Own deliverability: IP and domain setup, IP warm-up, sender reputation, SPF/DKIM/DMARC, list hygiene and inbox placement.
• Segment players and personalize content by behavior and value.
• Test subject lines, content, offers and send times, and improve results every week.
• Track and report on retention, conversion, revenue from email, unsubscribes and spam complaints.
What you bring
• 3+ years in email marketing, ideally in gaming, iGaming, social casino or another B2C consumer product.
• Hands-on deliverability experience: dedicated IPs, warm-up, reputation monitoring, blocklists, authentication.
• Strong experience with an email or CRM platform (Braze, Customer.io, Iterable, Klaviyo, Optimove or similar).
• Proven results in retention and re-engagement, with numbers to show for it.
• Comfortable with data: segments, reports and A/B tests. SQL is a plus.
• Good copywriting and an eye for email design.
Nice to have
• Experience with sweepstakes or US gaming promotion rules.
• Push and SMS experience.
• HTML/CSS for email templates. requisitions 'from scratch'