- Location
- Philippines · published · Mexico City, Mexico
- Type
- Full-time
- Department
- Marketing
- Source
- Workable
Description
About the Role
Our client is looking for a high-performing, creative, and data-driven Meta Ads Media Buyer to manage and optimize advertising campaigns for U.S.-based home services businesses.
This role goes beyond traditional media buying. We're looking for someone who understands the relationship between campaign performance and creative quality—someone who can analyze competitor ads, identify winning angles, create compelling static ad creatives, and use AI tools to develop and test new ideas without sacrificing quality.
You'll independently manage a portfolio of 10+ client accounts, using creative thinking and performance data to drive better lead-generation results. This is primarily an internal role with very limited direct client communication.
What You'll Do
Meta Ads Management & Optimization
- Manage, monitor, and optimize 10+ Meta Ads accounts across Facebook and Instagram.
- Build and optimize lead-generation campaigns for U.S. home services businesses.
- Analyze campaign performance, identify opportunities, and make data-driven decisions to improve cost per lead and lead quality.
- Continuously test new audiences, messaging, offers, and creative variations.
Creative Strategy & Production
- Develop compelling ad concepts, hooks, messaging, and visual angles tailored to home services audiences.
- Create high-quality static image ads and produce creative variations using AI-powered tools.
- Use AI to accelerate creative production while applying strong design judgment and refining outputs to meet professional advertising standards.
- Identify what makes an ad effective and translate those insights into new creative concepts.
- Avoid generic, repetitive, or low-quality AI-generated content.
Competitor Research & Analysis
- Research competitor advertising to identify winning creative patterns, offers, messaging, and visual styles.
- Use competitor insights to develop differentiated concepts and new testing opportunities.
- Evaluate creative-level performance data to understand what's working, what's not, and what to test next.
Internal Collaboration
- Work with the internal team to share insights, creative concepts, and campaign learnings.
- Participate in occasional onboarding or internal discussions as needed.