Sr. Manager, Email and Distributed Marketing

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com

What you'll be doing

As Senior Manager, Email and Distributed Marketing you will support the strategy and lead the execution, governance, and optimization of advisor and business-driven email communications across both Salesforce Marketing Cloud and traditional email channels, including Outlook embedded email communications. As a member of the Wealth Digital, Marketing and Communications team you will support Wealth Management, responsible for enabling scalable, compliant, and effective marketing and communication solutions that support advisors and broader business objectives.

The successful candidate will combine digital marketing expertise, channel management, marketing technology knowledge, and operational leadership to oversee a multi-channel email ecosystem. This includes managing sophisticated distributed marketing capabilities within Salesforce Marketing Cloud as well as governing more traditional email formats and processes to ensure consistency, compliance, and effectiveness across all outbound communications.

At CIBC we enable the work environment most optimal for you to thrive in your role. Details on your work arrangement (proportion of on-site and remote work) will be discussed at the time of your interview.

How you'll succeed

• Strategic & Innovative Thinking – Support the digital strategy & roadmap to ensure the advisors’ and clients’ needs are addressed. Assess the impact of delivered programs in achieving their desired goals and objectives. Define KPIs and success metrics across the full email channel ecosystem.

• Email Campaign Execution - Support the end-to-end delivery of email marketing and transactional campaigns across OFT and Salesforce Marketing Cloud channels. Coordinate timelines, prepare assets, and help ensure communications are launched accurately and efficiently.

• Content Assembly & Deployment - Build, format, and manage email content within Salesforce Marketing Cloud Content Builder and support deployment activities, including hands-on execution of Outlook file template emails where required.

• Journey & Automation – Lead campaign workflow setup and ongoing operational support through Journey Builder and Automation Studio to help deliver timely, targeted communications.

• Project Management – Lead programs with enterprise partners, managing channel backlogs, prioritizations and strategic alignment.

• Quality Assurance & Compliance - Review campaign content and setup details carefully to support accuracy, consistency, and alignment with brand, regulatory, and accessibility expectations.

Who you are

• You have a degree/diploma in Marketing, Communications, or a related field.

• You can demonstrate experience in email campaign execution and deployment, Salesforce Marketing Cloud, Content Builder, Journey Builder, Automation Studio, and Outlook file template (OFT) development. It's an asset if you have experience supporting both marketing and transactional communications in a regulated industry.

• You have relevant experience. You bring 7 - 10 years of digital marketing, email marketing, or campaign delivery experience, with hands-on exposure to building, testing, and deploying email communications.

• You know that details matter. You notice things that others don't. Your critical thinking skills help to inform your decision making.

• You're motivated by collective success. You know that teamwork can transform a good idea into a great one. You know that an inclusive team that enjoys working together can bring a vision to life.

• You love to learn. You're passionate about growing your knowledge. You have a strong sense of curiosity.

• You live your values. You bring high standards, genuine care to your relationships, and want to grow with an employer that shares your values and brings out your best.

#LI-TA

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

• We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.

• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

• We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

*Subject to plan and program terms and conditions

What you need to know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact [email protected]

• CIBC is committed to clarity in our hiring process. All roles posted are opportunities we’re actively recruiting for, unless stated otherwise.

• You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.

• We may ask you to complete an attribute-based assessment and other skills test (such as simulation, coding, French proficiency).

• We use artificial intelligence tools during the recruitment process. Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

Job Location

Toronto-81 Bay, 12th Floor

Employment Type

Regular

Weekly Hours

37.5

Skills

Analytics, Business Analysis, Business Objectives, Communication, Concept Development, Creativity, Customer Experience (CX), Design Processes, Digital Designs, Distributed Marketing, Email Marketing, Financial Modeling, Innovation, Teamwork