Converse, TX - Marketing Specialist

Position Summary

The Marketing Specialist supports the Product Management team by executing marketing activities that drive awareness, engagement, and demand for assigned product segments. This role partners closely with Product Managers to develop and implement targeted campaigns, content, and collateral while managing reporting and other assigned tasks that advance segment growth and brand consistency.

Key Responsibilities

• Develop and execute marketing plans, campaigns, and tactics that support the product managers’ assigned segments (e.g., horizontal tanks, specialty storage, industrial/chemical, water, agricultural, and related lines).
• Create and coordinate marketing materials including product one-sheets, sell sheets, digital ads, email campaigns, social content, website updates, presentations, and trade-show assets.
• Collaborate with Product Managers to translate product features, benefits, and market insights into clear, customer-focused messaging.
• Manage content calendars, campaign timelines, and asset production while ensuring brand consistency across all materials.
• Support lead generation and demand-generation efforts, including distributor communications, digital campaigns, and sales enablement tools.
• Track campaign performance, prepare regular reports on marketing activities, metrics, and ROI, and present findings to Product Management.
• Assist with market research, competitive monitoring, and gathering customer/distributor feedback to inform marketing strategies.
• Coordinate with internal teams (sales, graphics, operations) and external partners (agencies, printers, distributors) as needed.
• Maintain organized records of marketing assets, campaign history, and performance data.
• Perform other reporting, administrative, and project tasks as assigned by the Product Manager.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field or 2–4 years of experience in marketing, preferably in a B2B, industrial, manufacturing, or product-focused environment.
• Demonstrated ability to create or coordinate marketing content and campaigns.
• Strong written and verbal communication skills with the ability to translate technical or product information into clear marketing messages.
• Proficiency with standard marketing and productivity tools (Microsoft Office, Google Workspace, basic design platforms, email marketing platforms, and analytics tools).
• Strong organizational skills, attention to detail, and ability to manage multiple projects and deadlines.
• Experience preparing reports and summarizing performance data.

Preferred Qualifications

• Experience supporting product management teams or working with industrial/plastic products, tanks, fluid handling, agriculture, or related markets.
• Familiarity with distributor channels, sales enablement materials, or trade marketing.
• Basic graphic design skills or experience working with design tools/teams.
• Experience with digital marketing (email, social, web content, simple campaigns) and performance tracking.
• Knowledge of brand guidelines and asset management.

Working Conditions & Notes

This is an hourly position supporting Product Management. The role involves a mix of independent work and collaboration with Product Managers and other stakeholders. Occasional support for events, trade shows, or photo/asset shoots may be required.