Customer Marketing Manager

About the role

Deskpro is looking for a Customer Marketing Manager to help us better understand our customers, amplify their success, and drive growth across the customer lifecycle.

Reporting to the Head of Marketing, you'll work closely with our Senior Content Marketing Manager, Customer Success Managers, and Sales team to build and scale our customer marketing function. You'll turn customer insights into compelling stories, develop advocacy programs, and create targeted marketing initiatives that support product adoption, account growth, and expansion opportunities.

This is a hands-on, build-from-the-ground-up opportunity for a marketer who enjoys connecting with customers, understanding their business priorities, and translating customer needs into meaningful marketing programs. You'll play an important role in Deskpro's land-and-expand strategy, helping identify opportunities within existing accounts, strengthen customer relationships, and equip Sales and Customer Success with the insights and resources needed to grow those relationships.

You'll help Deskpro evolve into a full-funnel marketing organization by extending our impact beyond acquisition to include customer engagement, advocacy, retention, and expansion pipeline.

What you'll do

In your first year, you'll incrementally build Deskpro's customer marketing function in partnership with Customer Success, establishing a consistent approach to customer advocacy and storytelling while developing targeted campaigns that contribute to the expansion pipeline.

Customer insights & advocacy

• Partner with Customer Success and Product to understand customer goals, challenges, and adoption, and turn that feedback into insights for messaging, positioning, and go-to-market strategy.
• Identify customer champions and build a repeatable process for recruiting and managing advocates for testimonials, case studies, references, and speaking opportunities.
• Build and scale a program to generate meaningful reviews on G2 and other relevant platforms.

Customer marketing & expansion

• Partner with Sales and Customer Success to identify cross-sell and upsell opportunities across existing accounts, including additional teams, departments, and use cases.
• Develop targeted customer campaigns, informed by customer insights and buying signals, that connect Deskpro's capabilities to customer priorities and create momentum around expansion.
• Equip Sales and Customer Success with messaging, references, and customer proof points that build credibility, overcome objections, and advance new business and expansion conversations.

Customer content & storytelling

• Own the customer story pipeline with the Senior Content Marketing Manager: find and interview customers, coordinate approvals, and publish stories that show measurable business impact and differentiated use cases.
• Repurpose customer stories across campaigns, the website, sales enablement, competitive positioning, and events.

Measurement & reporting

• Establish KPIs and reporting for customer marketing, including advocacy participation, content engagement, campaign performance, and influenced expansion pipeline.
• Use engagement and performance data to improve programs and show their business impact.