Brand Partnerships & Alliances Manager (Domestic Gift Cards)

Brand Partnerships & Portfolio Ownership

•   Own the account management of gift card brand partnerships —performance management and renewal.
• Build and deepen direct relationships with anchor brands (Amazon, Flipkart, Myntra and equivalent large-format retail, fashion, QSR, fuel, travel, electronics and lifestyle brands) and expand coverage across under-penetrated categories.
• Manage relationships with domestic gift card aggregators and content providers (Pine Labs / Qwikcilver, Vouchagram and others) to ensure catalogue depth, competitive rates, inventory availability and fulfilment reliability — while progressively moving high-volume brands to direct tie-ups where it improves margin.
• Maintain a live brand map and category coverage plan; identify and close gaps against competing distributors and marketplaces.
• Support launch of new global brands entering India, and expand existing brands into new use cases (consumer rewards, employee benefits, channel incentives, corporate gifting).

Commercials, Margin & Offers

• Negotiate and continuously improve brand commercials — base discounts, slab-based and volume-linked margins, incentive and rebate structures, marketing support and payment/credit terms.
• Secure differentiated and, where possible, exclusive consumer offers, cashback and promotional constructs that channel partners can merchandise to drive conversion.
• Own brand-wise margin performance; track realised versus contracted margin and drive corrective action with brands and internal teams.
• Build and present brand-wise revenue, volume and margin projections based on inputs from brands, channel partners and the channel sales team; track actuals against plan and explain variances.
• Benchmark competitor commercials and offer constructs in the domestic gift card market and use these insights in negotiations.

Digital Distribution & Scale (with Channel Partnership Team)

• Work hand-in-hand with the channel partnership and channel sales teams to enable the domestic gift card catalogue across digital distribution partners — banks, fintech apps, e-commerce and retail platforms, loyalty and rewards programmes, and corporate gifting channels.
• Drive catalogue placement, merchandising, visibility and campaign calendars on partner interfaces, working with the product and marketing teams.
• Translate brand-level commercials into channel-level pricing and incentive constructs that make the business attractive and profitable for distribution partners.
• Run joint business reviews with key channel partners; identify growth levers for under-performing brands and channels and execute against them.
• Partner with the internal marketing team to build promotions, festive and seasonal campaigns and co-branded activity with brands.

Cross-Functional Collaboration

• Act as the single point of connect between brand partners and internal teams — Product, Technology, Operations, Reconciliation, Finance, Legal, Compliance and Channel Sales.
• Work with Operations and Customer Support to set processes for order fulfilment, voucher delivery, inventory availability, refunds and escalations, ensuring a strong end-customer experience at channel partners.
• Work with the Reconciliation and Finance teams on settlement cycles, invoicing, credit and float management, dispute resolution and timely closure of brand and channel reconciliation.
• Coordinate with Technology and Product for API integrations, catalogue management, order-management improvements and new feature rollouts required by brands or channels.
• Manage contract negotiations with brands in collaboration with Legal, Finance, Product and Operations to secure internal approvals and execute opportunities.
• Evaluate the financial and strategic benefit of partnerships and present business cases and portfolio reviews to Euronet management.

Business Ownership & Governance

• Carry and deliver the annual revenue, GMV/TPV and margin targets for the domestic gift card portfolio.
• Own all KPIs including the P&L for domestic gift card sales, covering end-to-end management of the sales cycle.
• Maintain governance rhythm — monthly brand reviews, quarterly business reviews with top brands and aggregators, and periodic management reporting on portfolio health.
• Ensure partner contracts, commercial approvals and operating processes remain audit-ready and compliant with internal policy and applicable regulation.