Channel Marketing Specialist

 

CHANNEL MARKETING SPECIALIST

 

Verbatim Americas seeks a CHANNEL MARKETING SPECIALIST supports sales and marketing initiatives across retail, e-commerce, and distribution channels in the U.S. and Canada. This role is responsible for executing channel marketing programs, supporting product launches, managing customer-facing content, coordinating trade shows and events, administering product sample programs, and providing cross-functional marketing support. This job is an in-office position located in Charlotte, NC (not remote.)

 

Essential Duties and Responsibilities include the following. Other duties may be assigned.

Channel Marketing

• Support development and execution of channel marketing programs that drive awareness, engagement, and sales growth.
• Collaborate with Sales and Marketing and other cross-functional teams on promotions, product launches, and partner marketing initiatives.
• Manage customer setup activities and launch documentation, ensuring timely, accurate onboarding.
• Develop and maintain partner-facing collateral and sales enablement materials.
• Manage product content and SKU data across retail and e-commerce platforms, and conduct regular digital shelf audits covering content quality, visibility, pricing, availability, and ratings and reviews.
• Coordinate in-store merchandising and retail activations, including displays, signage, and demo materials, and monitor execution through audits and partner feedback.
• Track channel performance, market trends, and competitive activity, and share insights with leadership.

Trade Shows & Events

• Coordinate trade shows, conferences, and customer events from planning through post-event completion.
• Manage logistics, shipping, budgets, and event inventory and assets.
• Equip channel partners with the materials, samples, and messaging they need to succeed.

Sample Program Management

• Process internal and external sample requests, maintain inventory and distribution records, and coordinate fulfillment with warehouse teams.
• Administer Sales Sample Toolkits and track shipments, retrievals, and returns.

Performance Expectations

• Accurate, on-time customer setups and launch documentation.
• Current, consistent content across customer websites and e-commerce platforms.
• Regular channel insights, competitive intelligence, and reporting.
• Well-executed events and sample programs that uphold brand standards.

Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 2-5 years of experience in marketing, channel marketing, trade marketing, or sales support.
• Strong organizational, project management, and communication skills with exceptional attention to detail.
• Analytical and problem-solving mindset; ability to manage multiple priorities.
• Proficiency in Microsoft Excel, PowerPoint, and Outlook.
• Customer-focused, accountable, and quick to learn e-commerce platforms and channel requirements.

Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. The position will be located in a typical environmentally controlled office environment where the noise level is usually moderate to low.

 

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this Job, the employee is regularly required to sit; reach with hands and arms and talk or hear. The employee is frequently required to use hands to finger, handle, or feel. The employee is occasionally required to stand or walk. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision and ability to adjust focus.

 

Please go to http://verbatim.applicantpro.com/jobs/ to apply. PLEASE, NO PHONE CALLS.

We thank all applicants; however, only candidates selected for an interview will be contacted. Verbatim is an Equal Opportunity Employer (Disability/Veteran).

 

Verbatim is a great place to work and offers an excellent benefits package that includes medical, dental, vision, 401(k), group life insurance, long- and short-term disability, PTO, employee assistance plan and more!!