Integrated Media Planner

Company Description

Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world.

 

If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips.

 

Go ahead, the world is waiting.

 

Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.

 

Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.

 

Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.

 

Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.

Responsibilities

 

• Support the development of integrated media strategies and campaign approaches, translating client objectives and audience insights into clear channel roles, recommendations and media plans.
• Own day-to-day relationships with media owners and partners, leading negotiations on buying rates, value-adds and partnership opportunities, while proactively identifying new formats, innovations and solutions to strengthen campaign delivery.
• Manage media bookings and buying across channels, ensuring all activations are aligned with the approved media strategy, media mix, investment levels and campaign timelines.
• Manage end-to-end digital campaign operations across trafficking, implementation, quality assurance, activation, optimisation and reporting, ensuring campaigns are delivered accurately and effectively.
• Responsible for campaign delivery and performance across key channels including but not limited to Paid Social, Creators/KOLs, OOH, Print, Digital Display, and Branded Content, ensuring each channel delivers against its intended role within the broader media strategy.
• Monitoring of campaign performance throughout the campaign lifecycle, identifying opportunities to optimise investment, targeting, placements and channel performance against agreed KPIs.
• Stay abreast of evolving media behaviours, platform developments, competitor activity and category trends, proactively sharing relevant insights and opportunities with clients and internal teams.
• Work closely with internal network teams, creative & media partners and other stakeholders to ensure alignment between media requirements, creative assets, specifications and material submission deadlines.
• Build strong day-to-day relationships with key client stakeholders, providing clear communication and maintaining rigorous tracking of deliverables, timelines, approvals and workstreams.
• Lead campaign reporting and wrap-ups, including post-campaign reporting, performance analysis and identification of key learnings, alongside reconciliation of media investments and budgets to support accurate billing.

Qualifications

• 1-2 years of integrated media experience.
• Meticulous with the ability to organize, prioritize tasks, and work under tight timelines.
• Receptive to change and feedback, with an eagerness for growth and learning new skills.
• Team player who thrives in a collaborative environment, communicates openly and proactively, and is willing to support colleagues to collectively deliver high-quality work.
• Strong communication skills, both written and verbal, with internal and external stakeholders.
• Proficiency with numbers and analytical thinking.