Marketing & Publicity Manager, US Trade (NYC Hybrid)

Overview

HarperCollins Publishers is seeking a creative, fast-moving, and strategic Marketing & Publicity Manager to join a newly formed team dedicated to US Trade titles. Reporting to the Executive Director, Marketing, US Trade, this role will build and execute fully integrated marketing and publicity campaigns for one to two titles per month that are already selling well or show clear potential to sell more.

Responsibilities

• Conceives, develops, and executes integrated marketing and publicity campaigns for one to two titles per month.
• Moves quickly from title selection to a committed, actionable plan so Sales can share it with accounts before the push begins.
• Finds the new story for books that are past their original news hook, developing fresh angles for earned media, including broadcast, print, digital, and podcast outlets.
• Drives consumer and influencer activation through advertising, organic and social content, newsletters, events, partnerships, and creative activations.
• Communicates directly with authors and agents to share plans and arrange media, events, and social activations with care and professionalism.
• Manages campaign budgets, making cost-effective, high-impact choices.
• Tests different campaign approaches and helps the team learn what most effectively moves already-selling titles.
• Tracks and reports campaign results after each push. Translates results in clear, compelling summaries for Sales, leadership, and other stakeholders.
• Fosters and maintains relationships with key influencers, media contacts, and partners who can respond quickly to timely opportunities.
• Able to present campaign plans and results at sales and marketing meetings.

Qualifications

• College degree or equivalent work experience.
• A minimum of 3–5 years of experience.  Hands-on experience in book publicity is required with experience across both disciplines strongly preferred.
• Experience with fiction and nonfiction campaigns; high-touch, innovative, or trend-driven campaign experience is a plus.
• Proven ability to build campaigns on tight timelines and pivot quickly as opportunities emerge.
• Strong media relationships and a talent for pitching creative, non-traditional angles.
• Working knowledge of paid advertising and social media marketing, and how these drive discovery and sales for books.
• Excellent project management, organization, and presentation skills; able to manage multiple fast-moving campaigns independently.
• Comfort with sales data and campaign metrics, with the ability to turn numbers into a clear story.
• Ability to work cross-functionally across imprints, divisions, and departments, and to navigate relationships with sensitivity and diplomacy.
• Exceptional written and verbal communication skills, positive attitude, and a high level of professionalism, creativity, discretion, and attention to detail.
• Proficiency in MS Office Suite required. Experience with Canva, Adobe Creative Suite, or similar design tools preferred. Content creation experience is a plus.
• A resourceful self-starter who enjoys building something new and takes initiative to solve problems.

HarperCollins Publishers is a company full of people who are passionate about books.  When you apply for a position, we want to know why you want to work here, and why you are interested in the job. That’s why cover letters are strongly preferred.

  

The salary range for this position is $70,000-$80,000. We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, technical and communication skills, and other factors that may prove relevant during the interview process.  

 

In addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce. Visit our careers webpage for more information.     

  

HarperCollins Publishers is an equal opportunity employer.

 

HarperCollins Publishers is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at [email protected]. Note: we will only respond to accommodation requests.