Director of Membership

Overview

"IF YOU CREATE THE STAGE SETTING AND IT IS GRAND, EVERYONE WHO ENTERS WILL PLAY THEIR PART." - Morris Lapidus A spectacular blend of Golden Era glamour and modern luxury, Fontainebleau today reinvents the original vision of legendary architect Morris Lapidus - a stage where everyone plays their unique part. At Fontainebleau, striking design, contemporary art, music, fashion and technology merge into a vibrant new kind of guest experience. Guests are invited to enter a world where they are free to play, shop, dine, spa, meet or simply relax - however they define a perfect day. Situated on oceanfront Collins Avenue in the heart of Millionaire's Row, Fontainebleau Miami Beach is one of the most historically and architecturally significant hotels on Miami Beach. Opened in 1954 and designed by Morris Lapidus, it was the most luxurious hotel on Miami Beach, and is thought to be the most significant building of Lapidus' career.

Responsibilities

The Director of Membership is responsible for building and leading Bleau Legacy, Fontainebleau Miami Beach's private family membership club, from pre-opening sales through a full member roster. This role reports to the Managing Director and leads one direct report, the Membership Sales Manager. The Director owns the member experience end to end: selling memberships, onboarding families, keeping them engaged, and renewing them year after year. Bleau Legacy gives members the resort's pools, beach, dining, spa and programming with the attention of a private club, plus experiences built for every generation of the family. Because the club is intimate, the Director knows every family by name, from the parents and kids to the grandparents, their birthdays and their preferences; the role is as much a host as it is a sales leader. The Director is in seat before membership sales begin in January 2027, ahead of the club's opening in April 2027.

 

ESSENTIAL FUNCTIONS  

Examples of Duties, includes but is not limited to the following: 

 

MEMBERSHIP SALES AND GROWTH

· Lead the pre-opening sales launch in January 2027 and build the club's founding membership.

· Build and manage the prospect pipeline from resort guests, residents, referrals and local networks.

· Host tours, previews and founding-member events; personally close high-value families.

· Maintain a waitlist and manage the admissions and approval process with discretion.

 

MEMBER EXPERIENCE AND RETENTION

· Serve as the primary relationship owner for every member family.

· Design the onboarding experience so each family feels at home within their first 30 days.

· Plan a year-round calendar of family, adult and children's programming with resort partners.

· Track member feedback and usage; act early on any sign of disengagement.

· Own the renewal cycle and annual retention results.

 

TEAM LEADERSHIP

· Hire, train and lead the Membership Sales Manager.

· Set service standards, scripts and recognition rituals the team delivers consistently.

· Partner with F&B, Spa, Recreation, Kids Club, Security and Front Office so members are recognized resort-wide.

 

BUSINESS AND OPERATIONS

· Own the membership budget, dues and initiation revenue forecast, and member-related P&L lines.

· Manage the CRM and member database; report monthly on sales, usage, satisfaction and retention.

· Uphold club bylaws, membership agreements, guest policies and billing accuracy with Finance.

· Work with Marketing on collateral, digital presence and member communications.

· Performs other duties as assigned.

 

 

Qualifications

SKILLS AND KNOWLEDGE

· A track record of selling and retaining premium memberships or comparable luxury products.

· Polished, warm presence with ultra-high-net-worth families and their children.

· Strong command of CRM tools, sales reporting and budgets.

· Flexibility to work evenings, weekends and holidays around member events.

· Preferred: an established network in Miami, South Florida or the Northeast feeder markets.

· Fluency in English required; Spanish preferred.

 

EDUCATION AND EXPERIENCE

· Bachelor's degree or equivalent experience.

· 7+ years in membership, private club, luxury hospitality or high-net-worth sales, with 3+ years managing people.

· Preferred: pre-opening or club-launch experience.

· Preferred: experience with private clubs, members-only hotel programs or family-focused luxury brands.

WORK ENVIRONMENT

Work is performed in an office environment and throughout all areas of the resort, including pool, beach, dining and event spaces, with the ability to tolerate varying conditions of noise level, temperature, illumination, and air quality. Varied hours of work schedules required, including evenings, weekends and holidays around member events.

 

PHYSICAL DEMANDS

Requires mobility. Prolonged standing, sitting and walking throughout the resort. Eye/hand coordination and manual dexterity. Ability to distinguish letters, symbols, and colors. Normal vision and hearing range.