Junior Brand Activation Specialist - Skin Health Pharma

Junior Brand Activation Specialist - Skin Health Pharma

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.  We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role reports to:

Brand Activation Senior Manager Skin Health

Location:

Europe/Middle East/Africa, Spain, Community of Madrid, Madrid

Work Location:

Hybrid

What you will do

The Junior Brand Activation Specialist - Skin Health Pharma is responsible for assisting in the development and implementation of strategic promotional and activation plans for a select number of Skin Health Pharma brands.

The role focuses on engaging shoppers, driving sell-in and sell-out, and leveraging digital capabilities to enhance brand presence and integrity.

Translate data and market insights into actionable recommendations that support business growth and activation effectiveness.

This junior role is designed to support the growth and visibility of Skin Health Pharma brands through strategic activation and engagement.

Key Responsibilities

• Co-Drive Local Strategy: Contribute to the development and execution of local brand activation strategies aligned with the overall strategic direction and goals of the local market. Support the execution of omnichannel activation plans across pharmacy, e-commerce, digital media, and healthcare professional touchpoints. Monitor digital campaign performance and identify opportunities to improve engagement and conversion.
• Assist in Brand Planning: Support the development of strategic brand plans and activation strategies for a focused portfolio of Skin Health Pharma brands, ensuring alignment with the SE cluster strategy and Science of Brand Growth (SOBG) principles.
• Strategic Promotional Plans: Facilitate in creating and implementing strategic promotional plans, monitoring effectiveness, and providing data-driven insights to optimize promotional strategies.
• Coordinate with Trade Partners: Coordinate with relevant departments for promotions, POS materials, and product customization.
• P&L Management: Assist in tracking and managing P&L (NTS-BMC) for assigned brands, ensuring financial goals are met and resources are used efficiently.
• Collaborate with Teams: Coordinate with Sales, Trade Marketing, Medical, Regulatory, Finance, Supply Chain, and Customer Teams to ensure flawless execution of activation initiatives
• Contribute to Business Analysis: Provide support and insights on business analysis and market trends, focusing on understanding and leveraging the preferences and behaviors of a younger target audience.
• Analysis of key metrics of the business: Monitor and analyze key business metrics, including sell-in, sell-out, market share, distribution, and promotional effectiveness, identifying opportunities for growth and supporting business recommendations. Support post-promotion evaluations and contribute to recommendations for future optimization.
• Ensure Successful NPI Launches: Support the planning and execution of new product launches, ensuring readiness across channels, promotional materials, customer engagement activities, and distribution targets.
• Monitor Competitive Activity: Assist in tracking competitive activity and industry trends to identify potential opportunities and threats.

Essential Requirements

• University/bachelor's degree or equivalent in Marketing, Business, or a related field.
• 1-3 years of experience in marketing, sales, or a related field, with previous experience in brand or channel activation in the pharmacy channel.
• Strong analytical and problem-solving skills.
• Strong organizational and project management skills, with the ability to manage multiple priorities and timelines simultaneously
• Basic knowledge of P&L management and budget planning.
• Excellent communication and collaboration skills.
• Ability to work effectively in a fast-paced environment.
• Advanced proficiency in Excel and PowerPoint, with experience analyzing sales and market data and translating findings into actionable recommendations
• Experience working with sales and market data sources (IQVIA, Nielsen, internal sales systems, or similar).
• Strong presentation skills.
• Fluent in English.

Behavioral Skills

• Learning Agility and Intellectual Curiosity
• Consumer & Shopper Centricity
• Ownership and Accountability
• Data-Driven Decision Making
• Collaboration and Influencing Skills
• Agility and Adaptability
• Execution Excellence

Preferred Qualifications

• Experience in the skin health or beauty industry, particularly in dermo cosmetics.
• Knowledge of digital marketing tools and platforms.
• Familiarity with the Science of Brand Growth (SOBG) principles.

What’s in it for you

• Competitive Benefit Package

• Health insurance

• Life insurance

• Pension Plan

• Flexible work police

• Learning & Development Opportunities

If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.