- Location
- New York, NY, US
- Type
- Full-time
- Department
- Marketing
- Seniority
- Director
- Experience
- 10+ years
- Closing date
- Today
- Source
- iCIMS
Description
Company Description
Heartbeat is a full-service agency for healthcare Challenger Brands. Challengers are playing a high-stakes game—they must battle behemoth market leaders, upend ingrained treatment habits, or transform a “me-too” product into “yes-please.”
The agency is known for serving up distinctive strategies and differentiating approaches, ensuring clients’ market positions are uniquely owned. Heartbeat designs their organization around a 100% integration model, housing media, strategy, med comms, creative, technology, and even point of care/population health under the same roof for the tightest, most integrated campaigns possible. They price work based on outcomes, not outputs. Their innovative model delivers not only alignment, but powerful orchestration, greater efficiency, and maximum impact for every dollar spent—all the necessary elements for Challengers to triumph.
That’s the philosophy, here’s the creds: 250+ employees between NYC & LA; 6 agency leaders with decades of tenure; a pile of awards from the likes of the Mannys, MM&M Awards, OMMAs, and Clios; an industry-leading commitment to diversity and inclusion (with a Med Ad News D&I Champion nod to match); and a President who dared to be quoted as saying, “We celebrate people who stand up and say, ‘You know what? This is dumb.' Damn straight.
Job Description
We’re Heartbeat, the marketing agency for Healthcare Challenger Brands and the brave clients behind them. And hopefully you’re our next Creative Director, Art, helping us to deliver game-changing campaigns for Consumers & HCPs.
The Creative Director, Art at Heartbeat is responsible for making things that matter. Through a strong partnership with copy, strategy, and account, they foster creative solutions that make healthcare decisions easier, more accessible, and ultimately more enduring for patients and healthcare providers.
Read on to learn more about what qualities we’re looking for in a new member of the crew and why you’re going to dig working with us.
Responsibilities
- Work with copy counterpart to address creative quality through strong brand strategy, client management and team dynamics.
- Inspire creative teams to produce the best work possible through a deep understanding of the current advertising landscape as well as technological trends and innovations.
- Develop innovative creative strategies and ideas.
- Help develop and review creative briefs that provide strategic insight(s) and creative inspiration.
- Manage the workload for assigned account(s) to maximize the productivity and quality of work from the creative staff.
- Demonstrate to clients that you understand and appreciate their marketing challenges and are responsive to their strategic needs.
- Ensure that creative presentations to the client meet the highest professional standards.
- Work with account services to foster client relationships.
- Work with upper management to plan and participate in new business development, client presentations and selling creative concepts internally and externally.
- Work with current creative staff to help them achieve professional and personal goals.
- Help ensure that deadlines and budgets are met.
Qualifications
Across 10+ years of experience, you know what it takes to slay Creative Direction. These are the core skills you’ve totally nailed:
- Pharma agency experience is a must.
- A proven track record of conceptual creative ability and judgment across HCP and DTC projects, including high science projects.
- Onset, production experience
- Successful client contact experience and ability to grow business organically
- The ability to work collaboratively with account management and strategy
- Excellent presentation skills
- Successful experience in managing and leading creatives
Additional Information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].
All your information will be kept confidential according to EEO guidelines.
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