Hiring.Camp

FOP Group Account Promotions Specialist

Abinbev

·

Today

Location
HQ Bryanston, South Africa
Type
Full-time
Closing date
Today
Source
Workday

Description

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

Key roles and responsibilities:

PROMOTIONS DEVELOPED BY BRAND WITH INPUT FROM FOP GROUP ACCOUNT PROMO SPECIALIST:

Below is applicable to any Group Account:

Draft campaign execution plan

  • Presents all draft plans to GAMs, captures and provides detailed campaign feedback to brand in draft campaign planning meetings

  • Supplies brand with group account reach for the draft plan

  • Provides suggested group reaches

  • Provides guidance on POS elements, number of elements and prizes per group

  • Provides reach splits by region/ by Group

  • Provides detailed feedback on campaign timing, mechanics, by group in the draft campaign planning meeting.

  • Feedback includes changes to POS, merchandise, kit allocations and delivery dates as agreed

Merchandise

  • Defines merchandise requirements per group and merchandise fit to group shopper profile

  • Determines type and number of elements per kit (for different Groups)

  • Responsible for sign off of all merchandise samples in group accounts

POS

  • Accountable for fit-for-purpose POS in key account chains

  • Defines POS requirements per group and communicates requirements to brand

  • Determines number of elements per kit

  • Determines the specifications POS element

  • Reverts on all artwork for different or participating Group Accounts

  • Responsible for signing off artwork with all internal and external stakeholders (brand, COT, key account, legal, SMCC)

Revised campaign execution plan

  • Presents all revised plans to GAMs, captures and provides detailed campaign feedback to brand in revised campaign planning meetings

  • Captures feedback on mechanics, reach and frequency and provides detailed feedback to brands

  • Feedback includes: campaign timing, POS, merchandise, kit allocations and delivery dates

  • Provides brand with detailed artwork feedback per group (logo requirements, specs etc.)

 Final campaign execution plan

  • Signing off of the final brand campaign plan before the brand communicates the plan to the regions

Artwork

  • Responsible for sign off of all group artwork for FOP & Groups.

  • Assist with the sign off of artwork with GAMs.

Execution Phase:

  • Ensure Campaigns runs according to plan:

  • Timelines met as per stipulated in Final Brand Campaign plan and CPA adherence,

  • Implementation tracker_ OTIF executed, tracking of direct Group deliveries. (added on)

  • query responses etc.

  • Close out Campaign – Winner selection & prize distribution & SAB Incentive close out. 

  • AAR – support Brand with feedback relating to GA’s/ FOP/ URDs.

Minimum requirement:

  • 3-year Business Degree

  • 1/2 years+ relevant commercial experience, including experience of best practice Sales, Marketing and Customer marketing in a FMCG environment 

  • Evidence of outstanding coaching and consulting skills

  • Strong bias for action and learning through in-market pilots and test concurrently

  • Excellent interpersonal skills

  • A self-motivated, self-starter and team player

  • An achiever with strong stake-holder management skills

  • High energy level with a bias for action

  • Attention to detail is key

  • Proven execution and leadership ability

  • Effective communication skills (written and verbal) at all levels

  • Effective problem-solving & planning skills

  • Ability to work and perform under pressure

  • Excellent communication and influencing skills 

  • Able to quickly and consistently reduce concepts to effective action

  • General & People management skills

  • Team player with outstanding interpersonal skills

Additional information:

  • Band: VIII

SAB is an equal opportunity employer, and all appointments will be made in line with SAB employment equity plan and talent requirements.

The advert has minimum requirements listed. Management reserves the right to use additional/ relevant information as criteria for short listing.

Skills

CPA