Regional Sales Manager

Southeastern Equipment Company

Lead a Winning Sales Team. Grow Market Share. Help Customers Win.

At Southeastern Equipment, we believe great sales leaders build relationships—not just transactions. As a Regional Sales Manager (RSM), you will lead and develop a team of retail sales representatives across multiple branches while driving revenue growth, market share, and customer satisfaction across your territory.

This is a high-impact leadership role where you will work directly with the Vice President of Sales to execute strategic initiatives, mentor sales professionals, and expand our presence with leading brands like Kobelco, Bomag, and Case.

If you're a results-driven sales leader who thrives on coaching teams, winning in competitive markets, and building strong customer partnerships, we want to hear from you.

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What You'll Do

Lead and Develop a High-Performing Sales Team

• Manage and coach retail sales representatives across multiple territories

• Travel regularly with salespeople to support customer meetings and close deals

• Mentor and develop team members through structured coaching, training, and performance reviews

• Recruit and build a strong pipeline of future sales talent

Drive Sales Strategy and Growth

• Partner with the VP of Sales to execute regional sales strategy

• Achieve and exceed revenue, profit, and market share targets

• Analyze market opportunities and adjust sales plans to increase territory penetration

• Grow market share for key product lines including Kobelco, Bomag, and Case

Manage Territory Performance

• Monitor daily, weekly, and monthly sales performance metrics

• Ensure effective use of CRM tools (HubSpot) to manage customer relationships and pipelines

• Guide territory planning and prospecting strategies

• Identify and pursue new business opportunities

Strengthen Customer Relationships

• Support key account relationships across the region

• Assist in resolving customer issues and ensuring exceptional service

• Collaborate with operations, service, and leadership teams to deliver complete solutions

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What Success Looks Like

You will be accountable for:

• Achieving regional revenue and profit goals

• Increasing market share across key equipment lines

• Maintaining strong customer satisfaction

• Completing team performance reviews and development plans

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Travel Requirements

• Approximately 75% travel within the region

• Frequent ride-alongs and customer visits with sales representatives

• Periodic travel to corporate meetings and training

This position requires an in-market presence and is not remote.

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What You Bring

Required

• High school diploma or GED

• 5+ years of sales leadership experience across a geographic territory

• 2–5 years of outside sales experience

• Demonstrated ability to lead, coach, and grow high-performing teams

Preferred

• Bachelor's degree

• Heavy equipment, construction equipment, or dealership experience

Technical Skills

• CRM experience (HubSpot preferred)

• Microsoft Office (Excel, Word, Outlook)

• General business technology proficiency

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Our Mission and Values

At Southeastern Equipment, our mission is simple:

Help our customers win.

We do this by living our values every day:

• Hustle – We work hard and move fast

• Thoughtful – We solve problems with care and intention

• Passion – We love what we do

• Customer Focused – Our customers' success drives everything

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Physical Requirements

• Ability to sit, stand, and walk during work activities

• Frequent lifting up to 25 pounds

• Ability to travel extensively within the region

• Vision abilities including close vision, distance vision, and depth perception

Reasonable accommodations may be made for individuals with disabilities.

Our Company is unable to offer sponsorship now or in the future. All candidates must be legally authorized to work in the United States without the need for sponsorship. Southeastern Equipment utilizes E-Verify in accordance with Federal regulations. 

Please keep in mind that the posted pay range represents the range for all positions in the job grade within which this position falls. The actual hourly/salary offer will take into account a wide range of factors, including location, certifications, and skill development and potential bonuses.

Our company offers full time employees: competitive salary, full benefits: Medical, Dental, Vision, Critical Illness, Life Insurance, 401K with match, Wellness, PTO, Paid Parental leave, Company Apparel, Uniforms provided, PPE Provided, Prescription Safety Goggles and Boot Allowance. 

Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law.