Channel Enablement Specialist

Role Summary 

Hands-on channel enablement role responsible for building and running the enablement engine that supports Semtech’s distributor, manufacturing rep, and reseller community. This specialist owns partner-facing content flow — partnering with Business Unit SMEs to translate technical product knowledge into professional, on-brand training and certification assets — and manages the operational cadence of channel learning programs on Semtech’s Learning Management System. The role also builds Salesforce CRM reporting and SOP training for external partners and reps, and supports the broader Commercial Team on AI tool adoption and enablement. The ideal candidate combines technical writing depth, Salesforce fluency, and the ability to work independently through ambiguity to deliver measurable partner readiness at scale. 

KEY RESPONSIBILITIES 

Channel Enablement & Learning Programs 

• Own the content flow for Semtech’s Tiered Partner Programs and broader channel enablement: coordinate BU subject matter experts, gather source material, and translate it into professional, on-brand training content, job aids, and certification assets 

• Apply technical writing skills to structure product and process content into consistent, scalable learning modules suitable for external audiences 

• Build and maintain channel-facing certification paths on Absorb LMS — including internal seller certifications, FAE certifications, and distributor/rep enablement tracks 

• Design and deliver Salesforce SOP training and onboarding content for external partners and reps; support their use of Semtech systems and portals 

• Partner with internal stakeholders to align internal and external learning experiences and maintain content quality standards 

• Continuously assess partner training effectiveness through completion metrics, learner feedback, and BU input; iterate to improve 

Channel Programs & Operations 

• Serve as the enablement point-of-contact for Semtech’s distributor, rep, and reseller community; work directly with partners to identify training needs, content gaps, and enablement priorities 

• Manage the operational cadence of channel enablement programs: enrolment, communications, launch, and reporting 

• Build and maintain Salesforce reports and dashboards that surface channel enablement activity and performance, certification status, and program engagement to internal stakeholders 

• Contribute to Tiered Partner Programs’ partner-facing communications and resource hub content 

• Coordinate with Regional Sales Managers and BU partner-facing leads to align enablement delivery with in-market priorities 

AI Tools & Commercial Enablement 

• Support the Sales Enablement Manager on the AI tool stack across the Commercial Team — including hands-on execution on Claude, Copilot, Vinton AI, AI role-play, and content management tools 

• Contribute to AI training content creation and delivery for internal sellers and external partners 

• Participate in the AI Ambassadors program as a supporting resource; help pilot, document, and roll out new AI workflows 

• Maintain enablement content on Commercial Team SharePoint; keep AI tool documentation, prompt libraries, and adoption resources current 

• Develop AI Resources for Channel Enablement Team and Partners 

• Support tool rollout communications, change management, and adoption tracking 

QUALIFICATIONS 

Required 

• 6 plus years of experience in sales enablement, channel enablement, partner enablement, learning & development, or a directly adjacent function within a B2B commercial organization 

• Demonstrated experience building training content, job aids, and certification programs for external audiences (partners, distributors, resellers, or reps) 

• Strong technical writing skills; proven ability to work with multiple technical SMEs to translate complex product or process information into clear, structured content 

• Salesforce (CRM) hands-on proficiency, including building reports and dashboards; experience training external users on Salesforce workflows and partner portals 

• LMS platform experience — content administration, learner enrolment, and reporting (Absorb preferred) 

• Hands-on experience with generative AI tools in a work context (Claude, Copilot, or equivalent) 

• Strong cross-functional coordination skills; comfortable partnering with product, engineering, marketing, and regional sales teams 

• Excellent written and verbal communication skills 

Preferred 

• Experience running or supporting channel/distributor certification programs at scale 

• Semiconductor, hardware, or technical B2B industry experience 

• Content management or sales enablement platform experience (Seismic, Highspot, Showpad, or equivalent) 

• Education in engineering or data analytics 

• Experience with AI Tools and enablement and/or Digital Sales Room tools 

The intent of this job description is to describe the major duties and responsibilities performed by incumbents of this job. Incumbents may be required to perform job-related tasks other than those specifically included in this description.

All duties and responsibilities are essential job functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities.

A reasonable estimate of the pay range for this position is CAD $90,000 - $105,000.  There are several factors taken into consideration in determining base salary, including but not limited to: job-related qualifications, skills, education and experience, as well as job location and the value of other elements of an employee’s total compensation package.