Associate, Club Consulting

The NFL's Club Business Development department (Club BD) supports the 32 clubs in delivering direct local value & optimization, best-in-class fan experiences via data-driven insights, and innovative fan, digital, and stadium enhancements and strategies, through direct Club Consulting, strategic analysis, and Club benchmarking. In addition to working directly with the clubs, Club BD works cross-functionally to help guide key strategic initiatives at a League level. The team utilizes a combination of analytics and functional expertise in sales, marketing, data & analytics, digital strategy, and more to develop "next practices" and facilitate the sharing of "best practices" between clubs.

The Club Consulting team within Club Business Development drives integral conversations with the clubs across their day-to-day business efforts inclusive of Ticketing, Sponsorship, Premium, Marketing, Digital, Fan Engagement, and more, both domestically and internationally. This role will assist the Club Consulting team in identifying and sharing business and digital best practices, analyzing data collected from clubs, building out materials to highlight key strategic efforts, and disseminating communications to the clubs.

This role will support clubs through a combination of proactive and reactive consulting efforts, maintaining day-to-day interactions with club business leaders while serving as a strategic resource across a variety of business disciplines. The role will also be asked to support the Club BD team across the department on strategic projects and department-wide initiatives, including operational efforts surrounding international games and tentpole events.

The ideal candidate is someone who is passionate about the business of sports and wants to be fully immersed in the business of the 32 NFL Clubs. Whether having worked for a team, league office, agency, technology company, consulting firm, or outside of sports, the role requires intellectual curiosity and a desire to engage with clubs daily to help support and grow their business.

Responsibilities

• Collaborate across the Club BD Account Directors and Club Consulting group to ensure key initiatives are being communicated effectively both internally and across the clubs.
• Identify and disseminate best practice strategies through materials that highlight "best-in-class" business and digital practices that are applicable to NFL club business efforts while working as a subject matter expert across core local revenue areas including ticketing, sponsorship, premium seating, marketing, fan engagement, and digital.
• Supporting clubs' digital business efforts, including helping clubs optimize their owned and operated channels (club websites, mobile apps, email, and digital platforms), drive fan engagement, improve digital monetization opportunities, and implement innovative digital strategies that support business growth.
• Work with NFL clubs on individual ad hoc requests related to business objectives (e.g., ticketing, sponsorship, digital strategy, fan engagement, marketing, etc.).
• Identify strengths, weaknesses, opportunities, and challenges across club business operations through a holistic understanding of club business performance.
• Support data collection efforts related to club surveys, benchmarking initiatives, digital performance trends, and other strategic business analyses.
• Work with Club Business Development's Strategy & Analytics team on reporting, data-led insights, and additional ad hoc studies and initiatives.
• Support across tentpole league events (e.g., Super Bowl, NFL Draft, International Games, etc.), including a significant role in operational liaison support across each.
• Support the league’s fan experience program including overall program coordination/logistics, participating as a gameday observer and post event reporting
• Support Club Business Development department-wide efforts, including club data collection and club surveys, benchmark reporting, preparation of department presentations, communications, and meeting materials.
• Build and cultivate trusted relationships with club staff across key business disciplines, including ticketing, sponsorship, marketing, digital, and fan engagement.
• Meet with third-party vendors across the sports and digital ecosystem to provide introductions, recommendations, and resources to clubs.
• Participate in all-32 league meetings, workshops, and calls, including leading and facilitating recurring club calls specific to key business and digital areas.
• Research and share emerging industry trends, technologies, and innovative business practices that may help clubs drive fan engagement, revenue growth, and operational efficiencies.

Required Qualifications

• Bachelor's degree.
• 2+ years of experience.
• Excellent communication, relationship-building, and interpersonal skills.
• Intellectual curiosity and a passion for the business of the NFL.
• Excellent presentation skills, including PowerPoint and similar tools.
• Ability to derive insights from data, analytics, and research and present findings to all levels of an organization.
• Ability to anticipate clubs' needs and match them with appropriate work products and/or individuals at the League Office.
• Significant experience in Microsoft Excel.
• Understanding of digital business strategies, including websites, mobile applications, digital marketing, fan engagement, audience development, and digital monetization.

 

Other Key Attributes / Characteristics

• Ability to handle multiple tasks, strong time management skills, and exceptional organizational abilities.
• Detail-oriented.
• Consulting and/or strategy background preferred.
• Team, league, agency, technology, or media industry experience preferred.
• Strong interest in digital innovation, fan engagement, and emerging trends within the sports industry.

 

Salary / Pay Range

This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range. 

Terms / Expected Hours of Work

Travel 10-15%

• Club markets
• League meetings and workshops

Significant league events (e.g., Super Bowl, NFL Draft, International Games, etc.)