Senior Regional Marketing Manager - APAC

Alation is pioneering the next era of data intelligence — powered by AI agents and trusted data. Organizations around the world rely on Alation to drive self-service analytics, cloud transformation, data governance, and AI innovation. Our technology helps enterprises connect people and data to make faster, smarter, and more confident decisions. With more than $340M in funding – valued at over $1.7 billion and more than 650 customers, including 40% of the Fortune 100.

As data becomes the foundation of every business, Alation is leading the way in helping organizations unlock their full potential. By bringing intelligence, automation, and trust to every interaction, we empower customers to scale data-driven innovation with confidence and speed.

Joining Alation means being part of a winning team shaping the future of AI-powered data intelligence. We move fast, think big, and deliver results together.

Job Description:

Alation is the knowledge engine powering enterprises to achieve business outcomes. Global enterprises, including hundreds of Fortune 5000 companies, and organisations like AbbVie, American Family, Cisco, Finnair, Nasdaq, and Sallie Mae partner with Alation to realise hard ROI and business outcomes from data and AI. Alation led the creation of the data catalog market, was named a 2019 World Economic Forum Technology Pioneer, and has been named a five-time leader in the Gartner Magic Quadrants. Headquartered in Redwood City, California, Alation has been recognized five times by Inc. Magazine as one of the Best Workplaces. To learn more, visit alation.com.

Asia Pacific is one of Alation’s fastest-growing regions and a strategic priority as we expand our enterprise customer base across the region. This role sits at the center of that growth.

We’re looking for a senior, hands-on regional marketing manager to own and execute Asia Pacific’s marketing programs during a critical period of growth. You’ll be the primary marketing partner and work side by side daily with our Asia Pacific Sales leader who is based in Sydney. Drive pipeline, manage the regional ABM program, digital and in-person events, and ensure Alation’s brand and message land powerfully across key markets.

This is not a strategy-only role. You’ll build and run programs, manage agencies, partner closely with Sales, and report directly to the Senior Director of Product and Regional Marketing based in the US. You’ll hit the ground running from day one.

What You'll Own

Pipeline & Demand Generation

• Translate global campaign strategy into locally relevant programs that drive measurable pipeline

• Execute the regional ABM program — account selection, messaging localization, agency coordination, and performance tracking

• Partner closely with Sales leadership (based in Sydney, Australia) to align marketing activity to pipeline priorities and territory plans

• Manage post-event lead conversion in collaboration with Sales Ops
   

Events & Field Marketing

• Own the events calendar — from strategic third-party conferences to hosted executive roundtables

• Manage event logistics, vendor relationships, and agency partners end-to-end

• Build a results-oriented event framework with clear pipeline ROI measurement per program

• Represent Alation at key industry events across the region; travel required
   

Customer & Expansion Marketing

• Support customer marketing programs targeting expansion accounts in Asia Pacific

• Partner with Customer Success to identify advocacy opportunities and develop regional proof points

• Localise global customer stories for buyer relevance
   

Content & Messaging

• Localise global messaging and content for audiences, verticals, and buying personas

• Ensure inbound and outbound content is themed and synced to campaigns and events

• Feed regional market intelligence back to the global PMM team
   

Reporting & Operations

• Manage regional marketing budget with clear ROI accountability

• Track and report pipeline influence, account engagement, and program performance

• Maintain a consistent reporting cadence with Sales and Marketing leadership

What You'll Bring

Must-Have

• 8+ years of B2B marketing experience, with at least 3 years in a regional or field marketing role covering Asia Pacific

• Proven track record driving pipeline growth in partnership with enterprise Sales teams

• Hands-on ABM experience — strategy, execution, and measurement

• Experience managing agencies and event vendors across multiple markets

• Strong commercial instincts — you think in pipeline and revenue, not just campaign metrics

• Ability to operate independently in a fast-moving, matrixed US-headquartered SaaS company

• Ability to travel

• Some overlap of working hours with California HQ expected

• Proficiency in Claude AI and use of Project and Cowork in daily work

Alation, Inc. is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regards to that individual’s race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender identity, age, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.                                   
 

The Company will strive to provide reasonable accommodations to permit qualified applicants who have a need for an accommodation to participate in the hiring process (e.g., accommodations for a job interview) if so requested.  
 

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