Assistant Athletics Director of Marketing and Fan Experience

Overview

The Assistant Athletics Director of Marketing and Fan Experience (Marketer II) plays an integral role in the marketing, promotions and fan experience efforts for Utah State Athletics. This position develops and implements strategic marketing plans to increase attendance and revenue while enhancing the fan experience through game scripting, production and in-game entertainment.

Responsibilities

This position will work closely with numerous departments, including revenue generation, ticket sales and operations, Aggie Sports Properties, development, creative content and digital strategy, communications, USU spirit, Aggie Marching and Pep band, and HURD student section.

 

• Create, coordinate and execute marketing plans and initiatives for assigned sports to increase awareness, attendance, revenue and the fan experience.
• Coordinate all game-day activities and promotions that enhance and advance Utah State traditions while serving as the liaison for the Aggie Marching Band, pep band, cheer, dance, mascot and HURD student section.
• Oversee all full- and part-time staff in the marketing and fan experience department, developing a strong student workforce to assist with game-day operations and athletics department needs.
• Develop and execute integrated storytelling campaigns in partnership with the creative content and digital strategy and communications staffs across digital channels, including email, social media and digital marketing, as well as traditional media, including radio, TV, print and outdoor advertising.
• Serve as the primary owner of athletics department email communications, working in partnership with development to ensure timely and strategic messaging.
• Create and develop promotional plans and giveaway strategies for assigned sports in partnership with the revenue generation team to maximize ticket sales, attendance, fan engagement and the fan experience.
• Serve as the in-house producer for assigned sports. Lead script writing and game production to coordinate all in-game elements, including sponsorships, promotions, music, the public address announcer, entertainment, presentations, video, band, cheer, dance and the mascot, to maximize the fan experience at all Utah State athletics events.
• Work collaboratively with all departments within USU Athletics and the campus community, including communications, creative content and digital strategy, game operations, ticket operations and development.
• Coordinate the development of promotional and marketing collateral as needed.
• Strategize, organize and coordinate campus marketing initiatives targeting faculty, staff and students to maximize support.

Qualifications

Minimum Qualifications: 

• Bachelor’s degree plus two (2) years’ experience OR an equivalent combination of education and experience.
• Demonstrated marketing, fan experience, and event production experience.
• Excellent oral and written communication skills
• Demonstrated revenue generational responsibilities.
• Ability to work responsibly with minimal supervision, with an irregular work schedule including weekends, evenings and holidays as necessary.

Preferred Qualifications:

• Master’s Degree
• Division I football or men’s basketball experience
• Working knowledge of Adobe Creative Suite and Eloqua
• Demonstrated ability in leadership and management.
• Knowledgeable of the NCAA rules and a commitment to adhere to all rules and regulations of Utah State University, the Pac-12 Conference, and the NCAA.

Knowledge, Skills, and Abilities:

• Strong communication skills and ability to work in a team environment.
• Ability to manage multiple tasks in a group setting.
• Creative thinker and problem solver.
• Ability to prioritize work, handle multiple demands efficiently, think ahead, anticipate issues, and successfully work
• under pressure to meet deadlines.Possess excellent attention to detail, grammar and proofreading skills, and strong verbal and written communication skills.
• Ability to work independently, coordinate large projects or events.

Required Documents

Along with the online application, please attach:

Resume/CV to be uploaded at the beginning of your application in the Candidate Profile under “Resume/CV"

Cover letter to be typed/pasted at the end of your application

Name and contact information for 3 professional references to be entered into Candidate Profile

**Document size may not exceed 10 MB.**

Advertised Salary

Commensurate with experience, plus excellent benefits.

ADA

Employees work indoors and are protected from weather and/or contaminants, but not, necessarily, occasional temperature changes.  The employee is regularly required to sit and often uses repetitive hand motions.

College/Department Highlights

Guiding Principles and Core Values – “SHOW ME”

SERVICEHONOROWNERSHIPWINNINGMOMENTUMEXCELLENCE

University Highlights

Founded in 1888, Utah State University is Utah’s premier land-grant, public service university. As an R1 research institution, Utah State is dedicated to advancing knowledge and serving the public good through innovative research and scholarly activities that are grounded in reciprocal engagement with local, regional, and global communities. USU prepares students to be active, civically engaged leaders who are prepared to address critical societal challenges. Dedicated to providing a high-quality and affordable education, USU remains a leader in research, discovery, and public impact.

 

USU enrolls over 29,800 students, both online and in person at locations throughout the state. Utah State’s 30 locations include a main campus in Logan, Utah, residential campuses in Price and Blanding, and six additional statewide campuses, along with education centers serving every county. USU educates students from all 50 states and more than 80 countries. For over 100 years, USU Extension has served and engaged Utahns, serving every county in the state.

 

Competing at the NCAA Division I level, USU is a proud member of the Mountain West Conference and will join the Pac-12 Conference beginning in the 2026-2027 season. The Aggies’ long-standing tradition of athletic and academic excellence is exemplified by recent Mountain West regular-season and tournament championships in women’s volleyball, three consecutive Mountain West tournament titles in women’s soccer conference championships, and a first-ever conference championship for gymnastics, reflecting USU's commitment to perseverance and achievement.

 

Utah State is dedicated to fostering a community where all individuals feel respected, valued, and supported and where diversity of thought and culture are cultivated. We seek to recruit, hire, and retain people from all walks of life who will champion excellence in education, research, discovery, outreach, and service. We believe that promoting a strong sense of community and belonging empowers and engages all members of USU to thrive and be successful. Forbes recognized our commitment to employees when they named Utah State the best employer in Utah in 2023. Learn more about USU. 

 

The university provides a Dual Career Assistance Program to support careers for partners who are also seeking employment. Additionally, USU is committed to providing access and a reasonable accommodation for individuals with disabilities. To request a reasonable accommodation for a disability, contact the university’s ADA Coordinator in the Office of Human Resources at (435) 797-0122 or [email protected]. 

 

*updated 12/2025

Notice of Non-discrimination

In its programs and activities, including in admissions and employment, Utah State University does not discriminate or tolerate discrimination, including harassment, based on race, color, religion, sex, national origin, age, genetic information, sexual orientation, gender identity, disability, status as a protected veteran, or any other status protected by University policy, Title IX, or any other federal, state, or local law.

 

Utah State University is an equal opportunity employer and does not discriminate or tolerate discrimination including harassment in employment including in hiring, promotion, transfer, or termination based on race, color, religion, sex, national origin, age, genetic information, sexual orientation, gender identity, disability, status as a protected veteran, or any other status protected by University policy or any other federal, state, or local law.

 

Utah State University does not discriminate in its housing offerings and will treat all persons fairly and equally without regard to race, color, religion, sex, familial status, disability, national origin, source of income, sexual orientation, or gender identity. Additionally, the University endeavors to provide reasonable accommodations when necessary and to ensure equal access to qualified persons with disabilities.

 

In all circumstances, Utah State University follows state and federal laws related to sex-segregated spaces.

 

The following individuals have been designated to handle inquiries regarding the application of Title IX and its implementing regulations and/or USU’s non-discrimination policies:

 

Matthew Pinner

Executive Director

Civil Rights & Title IX Office

[email protected]

435-797-1266 | Old Main Rm. 401D

1475 Old Main Hill, Logan, UT 84322

 

Cody Carmichael

Title IX Coordinator

[email protected]

435-797-1266 | Old Main Rm. 402D

1475 Old Main Hill, Logan, UT 84322

 

For further information regarding non-discrimination, please visit crtix.usu.edu or contact:

 

U.S. Department of Education

Denver Regional Office

303-844-5695| [email protected]

 

U.S. Department of Education

Office of Assistant Secretary for Civil Rights

800-421-3481 |  [email protected]

 

*updated 10/2025