Senior Performance Marketing Manager

About the Atlanta Falcons

The Atlanta Falcons are a professional American football club and member of the National Football League (NFL).  The team’s headquarters and practice facility are located on a 50-acre site in Flowery Branch, Georgia.  The Falcons’ NFL expansion franchise was awarded in 1965 and acquired by current owner Arthur Blank, co-founder of Home Depot, in 2002.

Who we are 

Our Blank Family of Businesses Core Values serve as the foundation for the way we operate at all levels:

Put People First - Listen & Respond - Include Everyone - Innovate Continuously - Lead by Example - Give Back to Others

We use our core values as a compass to guide our decisions because they are our North Star.  If we live our core values daily, we know everything else will take care of itself.  We enjoy a culture rooted in giving back to others through our time, talents, labor, and financial commitment. We are successful when we collaborate with and value each other like family, maintain a hunger to delight guests and continuously innovate, listen closely for even the smallest need for improvement, stand up for convictions, and genuinely own our responsibilities as if our name is on the outside of the building. 

Our Ideal Candidates

Actively Listen – Take an active role in listening by being present in the moment, using healthy body language, and ensuring joint understanding.  When we read between the lines and hear what others are saying and what they are not saying, we encounter amazing opportunities to go the extra mile in serving them. 

Collaborate – Realize that we are better together than we are alone.  We achieve much better results when others have the opportunity to add their diverse perspectives.  Be open to feedback and actively seek input from a variety of people at varying levels because the best ideas come from those who are closest to those we serve.

Engage in Servant Leadership – Put others ahead of yourself even when it’s difficult.  Find opportunities to lead by example in the way you pitch in and help others.  Giving back to others is at the heart of what we do. 

Build Relationships – Cultivate trust in relationships by showing respect and sensitivity.  Invest time in helping others to continuously improve by listening to their ideas and helping them to continuously improve. 

Own Results – Own issues you encounter even when they are outside of your area of responsibility by taking action or seeking out the needed resolution. You are empowered and expected to take risks aimed at exceeding the expectations of our guests.  Take advantage of this rare opportunity by utilizing available resources.

Position Summary

The Atlanta Falcons marketing team is charged with developing and delivering a strategic, comprehensive direction for the Falcons brand. Aspects of this direction include, but are not limited to, brand narrative and creative direction development, ticket sales and service marketing, sponsorship marketing, grassroots marketing, retail marketing, influencer marketing and much more. This talented group leverages the entire marketing mix across brand strategy, advertising, digital engagement and media outreach to create emotional connections with our fans both locally and nationally.

The Senior Performance Marketing Manager plays an essential role on the team as they will lead cross-functional, multi-platform initiatives from concept to implementation. The senior performance marketing manager will be the lead for all strategic development, daily management and optimization for all digital paid media efforts for ticket sales marketing, sponsorship fulfillment, and content/event promotion. The role will oversee a digital performance marketing budget to serve all ticketing and sponsorship needs with a specific focus on lead generation, revenue generation and content performance. Demonstration of translating paid media efforts to driving substantive business outcomes is critical. The role will be a part of both the Falcons marketing and digital teams.

The primary responsibility for the role will be for the Atlanta Falcons, but a portion of the role will be dedicated to supporting other lines of business across the AMB Sports and Entertainment portfolio.

ROLES & RESPONSIBILITIES

• Develop and execute paid digital media strategies for Falcons ticket sales marketing, sponsorship fulfillment and overall content engagement efforts across paid social and other digital media (e.g. paid search, programmatic advertising, etc.)
• Full end to end management setup of campaigns across digital platforms, including but not limited to, creative development, messaging approach, audience segmentation, budget oversight, tracking operations and campaign analytics/optimization
• Work closely with analytics, sales, marketing and digital teams to track, report and optimize overall campaign performance across digital channels
• Stay abreast of emerging industry trends, technology/platforms and best practices to maximize ROI
• Maximize audience segmentation strategies across first-party data, retargeting, lookalikes, and suppression
• Ensure messaging aligns with broader brand voice and content strategy of Falcons organic social media channels
• Work closely with creative, social media, video and marketing teams on creative assets development
• Similar responsibilities supporting other lines of business across the AMB Sports and Entertainment portfolio (as applicable)

QUALIFICATIONS / EDUCATIONAL REQUIREMENTS

• Four-year college degree
• Minimum 5 years full-time experience across marketing and/or a related field within high-paced, demanding professional setting
• Digital marketing and/or media experience required, with emphasis on a digital performance marketing background
• Experience using native paid social campaign management technology (ex: Meta Business Suite)
• Creative mind with a proficient understanding of digital analytics
• Proficiency understanding of Google Analytics, Google Ads, Facebook, X, LinkedIn, Instagram, YouTube, Tik Tok and emerging digital trends
• Demonstrated experience working within an integrated marketing team
• Experience with a sports-related brand is encouraged, not required
• Results-driven mindset and approach that seeks to deliver incremental value for all key stakeholders

REQUIRED SKILLS

• Proficient in project management, inclusive of strategy development, budget and timeline considerations and proper after-action review
• Ability to effectively distill actionable insights from consumer and market research
• Work in a timely, efficient manner to hit deadlines that come with the dynamic sports industry
• Provide a high level of service and support to all internal departments
• Dynamic storyteller, with excellent copywriting skills
• Ability to gather and analyze information to find a solution quickly and effectively
• Conduct regular meetings with other departments to develop cross-functional alignment
• Maintain professionalism when communicating with internal and external stakeholders
• Strong writing and verbal communication skills