Brand Content Manager

BRAND CONTENT MANAGER

RISE BRANDS 

THE COMPANY - RISE BRANDS

Established in 2013 and based out of Columbus, Ohio, Rise Brands is a highly collaborative organization with clearly defined core values. We develop edgy, immersive consumer engagements and bring them to life through unique brand experiences, such as 16-Bit Bar and Arcade, Pins Mechanical Company, and No Soliciting, a members-only speak-easy club.

THE OPPORTUNITY

Rise Brands is looking for a hands-on Brand Content Manager to shape how our brands sound and show up across social media. This person will develop the social media strategy, build a reliable content pipeline, and create platform-native content that reflects each brand’s personality and gives guests a reason to follow, engage, and visit.

The role combines editorial judgment with daily production. The Manager will translate business and brand priorities into an audience-focused plan, create and publish content, manage day-to-day community interaction, and use performance data to keep improving the work.

WHAT YOU WILL LEAD

SOCIAL STRATEGY AND BRAND VOICE

• Create and maintain the social media strategy across Rise Brands and its portfolio, defining the role of each channel and account, target audiences, content priorities, recommended cadence, and success measures.
• Build clear, distinct voice and tone guidance for each brand, with examples that help writers, designers, creators, and venue teams produce consistent work.
• Develop and refresh content pillars and editorial standards based on brand direction, guest insight, platform behavior, business needs, and performance. Keep the strategy practical enough to guide weekly decisions.

CONTENT CREATION AND PUBLISHING

• Concept, write, produce, edit, and publish social content across assigned channels, including short-form video, Reels, TikTok, stories, photography, captions, and other platform-native formats.
• Create a forward-looking editorial calendar that balances brand storytelling, products and experiences, events, seasonal moments, community features, guest content, and timely opportunities.
• Capture content in venues and coordinate with local teams to source useful footage, stories, and user-generated content. Plan shoots and creator collaborations with clear briefs and deliverables.
• Ensure the image, video, and copy work together and make the intended message easy to understand. Maintain a high bar for quality, relevance, accessibility, and rights clearance.

COMMUNITY AND CHANNEL MANAGEMENT

• Manage day-to-day publishing, social listening, and community engagement with a timely, helpful, human voice that reflects the brand.
• Respond to comments and messages within approved guidelines; route service issues, media inquiries, safety concerns, and sensitive or reputational matters to the right internal leader promptly.
• Maintain accurate channel information, account access, publishing workflows, and brand standards across main, regional, and venue accounts included in the approved channel plan.

PARTNERSHIP AND PERFORMANCE

• Work with the Marketing Director, agency partners, creative team, and venue leaders to align content with campaigns, events, community activity, and business priorities.
• Coordinate with paid media support on asset needs and learnings, using organic performance to inform creative direction and paid amplification where appropriate.
• Review performance by channel and content type, including reach, engagement, shares, saves, audience growth, clicks, and attributable traffic or conversions where trackable. Use findings to adjust the strategy and calendar.
• Bring forward content ideas, trends, and audience feedback that can strengthen brand affinity, highlight the guest experience, and support company objectives.

HOW SUCCESS WILL BE MEASURED

• A clear, current social strategy and brand voice guidance that are used consistently across the channels in scope.
• A dependable content pipeline and calendar with strong, platform-appropriate work delivered on schedule.
• Improvement in relevant audience and engagement measures, including reach, shares, saves, comments, and follower growth, considered by brand and channel.
• Content that supports awareness, guest consideration, event demand, and venue traffic, with trackable outcomes measured where practical.
• Responsive community management, accurate channel information, and sound escalation of guest or reputational issues.

EXPERIENCE AND STRENGTHS

• Experience managing social channels and developing content for consumer-facing brands; multi-location hospitality, entertainment, food and beverage, retail, or lifestyle experience is especially relevant.
• Excellent writing and editing skills, with the ability to build a distinct voice and adapt it to different brands, audiences, platforms, and formats.
• Proficient with photo and video editing software for social-first content, including CapCut, Adobe Premiere or Premiere Rush, Lightroom, Photoshop and Canva.
• Hands-on ability to create and edit social-first photo and video content, especially short-form video; a portfolio demonstrating both strategic thinking and execution is expected.
• Comfortable in a social scheduling and publishing platform and in native platform analytics across Instagram, TikTok and Meta Business Suite. Able to pull a report and explain what it means
• Strong editorial judgment, creative instincts, organization, and project management; able to move quickly while maintaining accuracy and quality.
• Comfort with social analytics, publishing tools, content rights, accessibility practices, and platform changes; able to turn performance observations into practical improvements.
• Ability to travel to venues and work occasional evenings or weekends to capture important events and guest experiences.

At its inception, Rise was built around creativity. It flows through everything we do – from the grandest visions to the smallest details that sometimes go unseen. At Rise, we bring people together to inspire fun in spaces built to thoroughly entertain our guests. Most importantly, our team develops brands we enjoy and take great pride in everyday.