Recruitment Marketing & CRM Manager

Location:

Hollywood, Florida

At Memorial, we are dedicated to improving the health, well-being and, most of all, quality of life for the people entrusted to our care. An unwavering commitment to our service vision is what makes the difference. It is the foundation of The Memorial Experience.

Summary:

The Recruitment Marketing & Candidate Relationship Management – Manager leads employer branding, recruitment marketing, talent attraction, and candidate engagement efforts. This role drives initiatives that enhance the organization's reputation as an employer of choice while increasing awareness, engagement, and hiring outcomes. The Manager oversees employer branding, marketing campaigns, digital content, career site optimization, and Candidate Relationship Management (CRM) platforms. This position leads a team responsible for content creation, brand promotion, career site management, CRM engagement, events, and marketing deliverables to ensure a high-quality candidate experience and strong talent pipeline. Working closely with Talent Acquisition, HR, Marketing, Communications, external vendors, Workforce Technology, and business leaders, the Manager serves as a tactical partner in advancing workforce, hiring, and growth goals.

Responsibilities:

Establishes and drives key performance indicators (KPIs) for employer branding, recruitment marketing, and candidate engagement initiatives.Supervises and develops the Recruitment Marketing team. Establishes team goals, priorities, and performance expectations. Provides coaching, mentorship, and professional development opportunities. Fosters a culture of creativity, innovation, collaboration, and continuous improvement. Manages workload distribution and ensure alignment of team initiatives with organizational objectives.Manages relationships with recruitment advertising agencies, sourcing platforms, and CRM vendors, ensuring high-quality service, innovation, and measurable results.Designs and implements targeted recruitment marketing campaigns to support enterprise hiring needs.Ensures content reflects organizational values, diversity, inclusion, and employee experiences.Partners with Workforce Technology and external vendors on system enhancements, integrations, and user experience improvements.Leads efforts to enhance the organization's Employer Value Proposition (EVP) and market differentiation.Uses data-driven insights to optimize recruitment marketing investments and strategies.Oversees content strategies that highlight employee stories, workforce development programs, leadership initiatives, and organizational achievements.Oversees social media recruitment campaigns, digital advertising, talent communities, email marketing, and event promotion. Evaluates campaign effectiveness and adjusts strategies based on performance data.Maintains a marketing content and events calendar aligned with hiring priorities and organizational initiatives.Drives automation and technology-enabled candidate engagement efforts.Serves as an advisor to Talent Acquisition leadership on candidate attraction and engagement strategies.Collaborates with Marketing, Communications, HR, external vendors, Workforce Development, and business leaders.Develops employee ambassador and advocacy programs that amplify authentic employee voices.Oversees creation and distribution of recruitment marketing content across career sites, social media, digital platforms, workforce development programs, and community partnerships.Ensures effective management of talent communities and candidate nurturing campaigns.Establishes short- and long-term talent attraction initiatives that support critical hiring priorities and workforce development programs.Analyzes campaign performance, candidate behavior, career site analytics, social media engagement, and CRM effectiveness.Leads the development and implementation of employer branding initiatives that showcase organizational culture, values, employee experiences, and career opportunities.Partners with recruiters and hiring leaders to develop customized attraction strategies for high-priority and hard-to-fill roles.Guides multimedia storytelling efforts including articles, videos, photography, blogs, newsletters, and social content.Monitors data integrity, compliance, and platform utilization.Identifies emerging trends, technologies, and best practices in recruitment marketing and talent branding.Measures return on investment (ROI) for employer branding and recruitment marketing initiatives.Ensures consistency of employer brand messaging across all internal and external recruitment channels.Optimizes candidate engagement and conversion strategies across the recruitment lifecycle.Oversees administration and optimization of candidate relationship management (CRM) and career site technologies.Develops and executes a comprehensive employer branding and recruitment marketing strategy aligned with organizational workforce goals.

Competencies:

ACCOUNTABILITY, ANALYSIS AND DECISION MAKING, CUSTOMER SERVICE, PROBLEM SOLVING, PROJECT MANAGEMENT, RELATIONSHIP MANAGEMENT - HR, RESPONDING TO CHANGE, STAFFING/CAPACITY PLANNING, STANDARDS OF BEHAVIOR

Education and Certification Requirements:

Bachelors (Required)

Additional Job Information:

Complexity of Work: Requires critical thinking skills, effective communication skills, decisive judgment and the ability to work with minimal supervision. Must be able to work in a stressful environment and take appropriate action. May require specialized knowledge of a business line. Required Work Experience: A minimum of five (5) years of relevant work experience in recruitment, recruitment advertising/marketing, employer branding, and CRM management.A minimum of one (1) year of recruitment operations and/or recruitment marketing leadership experience. Other Information: Additional Education Info: Bachelor's degree in Human Resources, Marketing, or a related field

Working Conditions and Physical Requirements:

Asbestos = 0%
  Audible Speech = 60%
  Bending and Stooping = 0%
  Bio hazardous Waste = 0%
  Biological Hazards - Respiratory = 0%
  Biological Hazards - Skin or Ingestion = 0%
  Blood and/or Bodily Fluids = 0%
  Climbing = 0%
  Communicable Diseases and/or Pathogens = 0%
  Computer Monitor = 60%
  Cytotoxic Chemicals = 0%
  Depth Perception = 60%
  Distinguish Color = 60%
  Domestic Animals = 0%
  Dust = 0%
  Extreme Heat/Cold = 0%
  Fire Risk = 0%
  Gas/Vapors/Fumes = 0%
  Hazardous Chemicals = 0%
  Hazardous Medication = 0%
  Hazardous Noise = 0%
  Hearing Acuity = 60%
  Heating Devices = 0%
  Hypoxia = 0%
  Keyboard Entry = 60%
  Kneeling = 0%
  Laser/High Intensity Lights = 0%
  Latex = 0%
  Lifting or Carrying  > 75 lbs Non-Patient = 0%
  Lifting or Carrying 0 - 25 lbs Non-Patient = 0%
  Lifting or Carrying 25.01 lbs - 75 lbs Non-Patient = 0%
  Lifting/Carrying Patients 35 Pounds or Greater = 0%
  Magnetic Fields = 0%
  Moving Mechanical Parts = 0%
  Needles/Sharp Objects = 0%
  Potential Electric Shock = 0%
  Potential for Physical Assault = 0%
  Pushing or Pulling > 75 lbs Non-Patient = 0%
  Pushing or Pulling 0 - 25 lbs Non-Patient = 0%
  Pushing or Pulling 26 - 75 lbs Non-Patient = 0%
  Radiation = 0%
  Reaching = 0%
  Repetitive Movement Foot/Leg = 0%
  Repetitive Movement Hand/Arm = 60%
  Running = 0%
  Seeing - Far = 60%
  Seeing - Near = 60%
  Sitting = 60%
  Smelling Acuity = 0%
  Squatting = 0%
  Standing = 60%
  Sudden Decompression During Flights = 0%
  Taste Discrimination = 0%
  Unprotected Heights = 0%
  Walking = 60%
  Wet or Slippery Surfaces = 0%

Shift:

Primarily for office workers - not eligible for shift differential

Disclaimer: This job description is not intended, nor should it be construed to be an exhaustive list of all responsibilities, skills, efforts or working conditions associated with the job. It is intended to indicate the general nature and level of work performed by employees within this classification.

Wages shown on independent job boards reflect market averages, not specific to any employer. We encourage candidates to talk to their Memorial Healthcare System recruiter to discuss actual pay rates, during the hiring process.

Memorial Healthcare System is proud to be an equal opportunity employer committed to workplace diversity.

Memorial Healthcare System recruits, hires and promotes qualified candidates for employment opportunities without regard to race, color, age, religion, gender, sexual orientation, national origin, veteran status, disability, genetic information, or any factor prohibited by law.

We are proud to offer Veteran’s Preference to former military, reservists and military spouses (including widows and widowers). You must indicate your status on your application to take advantage of this program.

Employment is subject to post offer, pre-placement assessment, including drug testing.

If you need reasonable accommodation during the application process, please call 954-276-8340 (M-F, 8am-5pm) or email [email protected]