- Location
- Ho Chi Minh City, Vietnam
- Type
- Full-time
- Department
- Marketing
- Seniority
- Manager
- Experience
- 3+ years
- Closing date
- Jul 1, 2026
- Source
- Workday
Description
About Unilever
Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. You will work on brands that are loved and improve the lives of our consumers and the communities around us. You will lead innovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues who provide mentorship and inspiration so that you can become a better you.
Main Job Purpose:
Assist Brand Lead in developing and executing integrated brand strategies that build strong brand equity and deliver business growth. The role focuses on end-to-end brand management, ensuring consistency across communication, innovation, and in-market execution.
What Will Your Main Responsibilities Be:
Integrated Brand Strategy & Planning
- Support Brand Lead in developing and executing integrated marketing plans aligned with brand positioning and business objectives.
- Leverage consumer, shopper, and market insights to contribute to annual brand planning and key initiatives.
- Lead and manage the integrated marketing activity calendar, ensuring consistency across channels and touchpoints.
Brand Communication & Activation
- Execute integrated marketing campaigns across digital, social, and channels to drive brand awareness and conversion.
- Lead planning and implementation of key activations (in-store, online, offline) in line with overall brand strategy.
- Ensure consistent brand messaging and execution across all consumer and shopper touchpoints.
Cross-functional Collaboration
- Work closely with cross-functional teams (Trade marketing, sales, Ecom) to ensure seamless execution of brand plans.
- Manage external agencies, including briefing, creative development, and execution tracking to ensure quality and alignment.
Innovation & Product Launch
- Assist in new product and packaging launches, ensuring strong go-to-market execution.
- Monitor category, competitor, and beauty trends to identify opportunities for brand growth and innovation.
Performance Management
- Monitor and evaluate brand and campaign performance using key metrics.
- Analyze data and generate insights to optimize brand plans and improve ROI.
Budget & Operations Management
- Manage marketing budgets for assigned projects, ensuring effective allocation and tracking.
- Oversee executional elements such as trade visibility, promotions, and sponsorships.
- Ensure projects are delivered on time, within budget, and with high quality.
Experiences & Qualifications
WHAT YOU WILL NEED TO SUCCEED
- 3+ years of experience in brand management or marketing, with exposure to integrated campaigns.
- Strong understanding of brand building, digital marketing, and communication planning.
- Experience in beauty or FMCG is an advantage.
- Proven ability to manage multiple stakeholders, projects, and timelines.
- Strong analytical skills with ability to translate data into actionable insights.
- Good collaboration and communication skills.
Unilever embraces diversity and encourages applicates from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
