- Location
- Germany
- Workplace
- Hybrid
- Type
- full-time
- Department
- Professional / Experienced
- Seniority
- Senior
- Industry
- E-commerce
- Category
- Marketing
- Role type
- People Manager
- Environment
- Office
- Source
- JOIN
Overview
Build and run a centralized performance marketing function across multiple family brands. Create systems, frameworks, and testing pipelines from scratch for Meta, Google, and TikTok. Own tracking, attribution, and reporting across the entire brand portfolio. Onboard new brands into the performance setup and work closely with C-level executives to turn strategy into execution. Requires strong hands-on experience with Meta and Google Ads, D2C or e-commerce background, and systems thinking approach.
Description
Titles don't matter here. Results do.
We're The Family Group, a portfolio of kids & family brands. We're building one centralized performance function that serves all of our brands, and we need the person to run it.
Not manage it. Not report on it. Build and run it.
We set the strategy together. You make it happen - across brands, channels, and whatever it takes.
## Tasks
- Build and run performance marketing across Meta, Google, and TikTok for multiple brands
- Create the systems, frameworks, and testing pipelines, from scratch
- Own tracking, attribution, and reporting across the portfolio
- Onboard new brands into the performance setup as we grow
- Work closely with the C-Level to turn strategy into repeatable execution
- Be the growth brain across the entire group - not just one brand
## Requirements
- Strong hands-on Meta and Google Ads experience : you know these cold
- D2C or e-commerce background : you understand the full funnel
- Systems thinker: you build processes, not just campaigns
- Comfortable operating across multiple brands or accounts simultaneously
- Self-directed and hungry — this role has no ceiling and no guardrails
- Agency or multi-brand experience is a big plus
- Doesn't care about job titles : cares about building something real
## Benefits
- Build the performance function for an entire brand portfolio — from zero
- Work with a top-tier serial entrepreneurs with serious D2C track record
- Competitive salary + real upside as the portfolio scales
- Small team, short paths, massive scope
In a few years, whoever takes this role will have built something most marketers never get close to: a performance engine running across an entire portfolio of consumer brands.
If that sounds like your kind of challenge: apply. Tell us one campaign you're proud of and why.
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About TheFamilyGroup
A portfolio of kids & family brands building one centralized performance function that serves all brands.
