- Location
- Gurgaon, India
- Workplace
- Onsite
- Type
- Full-time
- Department
- Sales
- Seniority
- Senior
- Experience
- 2+ years
- Industry
- Media & Communications
- Category
- Marketing
- Role type
- Individual Contributor
- Environment
- Office
- Closing date
- 3 weeks ago
- Source
- Workday
Overview
As a Senior Account Executive at Edelman, you'll plan, execute, and optimize paid media campaigns across platforms including Google, Facebook, Instagram, LinkedIn, and X. Your responsibilities include developing platform-specific strategies, managing end-to-end campaign execution, monitoring performance, conducting A/B testing, ensuring efficient budget allocation, and driving brand partnerships. You'll coordinate with media publications and platform partners, act as a key point of contact for campaign communication, track and analyze campaign performance, and deliver actionable insights to improve ongoing and future campaigns. The role requires 2-4 years of experience in paid media/performance marketing, hands-on experience with major advertising platforms, strong analytical skills, and excellent communication abilities.
Description
Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.
At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.
Key Responsibilities:
Campaign Planning & Execution
• Plan, execute, and optimize paid media campaigns across platforms including Google, Facebook, Instagram, LinkedIn, and X.
• Develop platform-specific strategies aligned with client objectives and
campaign goals.
• Manage end-to-end campaign execution, including setup, targeting, budgeting, and performance optimization.
• Monitor campaign performance and optimize campaigns to improve KPIs such as CTR, CPC, CPA, and conversions.
• Conduct A/B testing on creatives, copy, and audience segments.
• Ensure efficient budget allocation to maximize ROI, stakeholder & partnership management.
• Drive brand partnerships and collaborate with internal teams, clients, and
external stakeholders.
• Coordinate with media publications and platform partners for campaign amplification.
• Act as a key point of contact for campaign-related communication.
Analytics & Reporting
• Track, analyze, and report campaign performance using relevant tools and dashboards.
• Deliver actionable insights and recommendations to improve ongoing and
future campaigns.
• Present reports and performance updates to internal teams and clients.
Key Requirements:
• 2–4 years of experience in paid media/performance marketing
(Digital marketing or PR agency preferred)
• Hands-on experience with:
o Google Ads
o Meta Ads Manager (Facebook & Instagram)
o LinkedIn Campaign Manager
o X (Twitter) Ads
• Strong understanding of paid media channels and social media ecosystems.
• Proven ability to manage campaigns end-to-end—from planning to execution and reporting.
• Strong analytical mindset with attention to detail.
• Excellent communication and stakeholder management skills
We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
Skills
Languages
About Edelman
Edelman is a global communications agency focused on trust and reimagining a future where communication is action, with a culture based on boldness, empathy, and curiosity.
