Senior, Field Marketing

Department: Marketing

Employment Type: Permanent

Location: Poland, Katowice

Description

Responsibilities

• Develop and implement scalable, efficient, and measurable growth marketing plans aligned with regional business objectives in close collaboration with the sales team.
• Design and execute integrated, multi-channel marketing campaigns to drive new customer acquisition and pipeline generation, as well as engagement and growth within the existing customer base.
• Own the demand generation funnel, creating effective buyer and customer journeys that deliver measurable business value and optimise conversion rates across different stages of engagement.
• Plan and execute targeted marketing campaigns and events, driving engagement, product adoption, and the transition to modern solutions to support long-term value.
• Analyse and evaluate campaign performance, using data and insights to continuously optimise marketing effectiveness and ROI across all activities. 
• Manage the demand generation budget, ensuring effective allocation of resources across both acquisition and installed base initiatives.
• Collaborate closely with internal stakeholders including the content team, the digital marketing team, BDRs and sales, as well as external agencies and/or freelancers, to ensure consistent and high-quality execution. 
• Align closely with both new business and account management teams to ensure marketing initiatives support revenue goals and that leads and opportunities are effectively followed up. 
• Monitor industry trends, competitive landscape, and customer insights to identify new opportunities and continuously refine marketing strategies.

Skills, Knowledge & Expertise

• Degree in Marketing, CRM, Sales, or a related field (or equivalent experience).
• Minimum 8 years of experience in B2B marketing, with a strong focus on demand generation and digital marketing, ideally within the software or technology industry.
• Proven ability to drive measurable pipeline and revenue impact across both new business and existing customer initiatives.
• Strong analytical mindset with experience in performance tracking, reporting, and optimisation.
• Hands-on experience with CRM and marketing automation tools such as Salesforce, Pardot, HubSpot, or similar platforms.
• Excellent communication and stakeholder management skills, with the ability to collaborate effectively across functions and seniority levels.
• A structured, proactive, and self-driven way of working, with a strong sense of ownership.
• Fluent in Polish and English (written and spoken), any other European language is a plus.
• Previous experience in a senior individual contributor role or leadership exposure is an advantage.

• Play a key role in driving revenue growth in the Polish market. 
• Take ownership of both new customer acquisition and existing customer engagement, with real influence on strategy and execution. 
• Work in a highly collaborative, international environment with strong alignment between marketing, new business sales, and account management teams.
• Shape and evolve demand generation in a dynamic organisation with the opportunity to make a visible impact. 

• A dynamic and collaborative environment with a strong focus on impact and ownership, where you have the opportunity to play an active role in shaping priorities and execution within a well-established international software company.
• Flexible working arrangements and a high level of autonomy, with trust in how you plan and execute your work.
• A collaborative culture with strong knowledge sharing and support across teams. 
• Opportunities for professional development and continuous learning. 
• Competitive salary and benefits package aligned with market standards.