Digital Manager

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

About EssenceMediacom: A Leading WPP Media Brand 

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve. 

Role Summary and Impact 

• Buying Strategy: Define a strategy for biddable platforms: Meta, Google, YouTube, DSPs, and programmatic OTT
• Budget Planning: Allocate and monitor the digital budget by platform and campaign
• Team Supervision: Manage and develop the team of bidding specialists, assigning priorities
• Training: Ensure the team has up-to-date certifications for Google, Meta, and other platforms
• Pacing: Monitor the pacing of the digital budget and promptly flag deviations
• Technical Implementation: Oversee AdServer, brand safety, viewability, and campaign tracking
• Optimization: Review and validate optimizations implemented by the team based on KPIs
• Biweekly: Review and validate biweekly digital media performance reports
• Post-Buy: Oversee the preparation and delivery of post-buy reports by campaign
• Innovation: Stay up to date on new platforms, formats, and certifications in the digital ecosystem
• Results Analysis: Analyze overall campaign performance and propose improvement actions to the team
• Talent Development: Participate in the recruitment and onboarding of new team members

Skills and Experience 

• A robust technical approach and high level of digital expertise.
• Advanced proficiency with platforms (Meta, Google, TikTok, etc.).
• Advanced English proficiency
• Technical experience in implementation, with a focus on in-depth technical knowledge rather than pure planning
• Client-facing skills and administrative/organizational abilities.

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 
 
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. 

While we appreciate all applications received, only those candidates selected for an interview will be contacted.