Social and Influencer Executive

Social & Influencer Executive

WPP Beauty Tech Labs is a bespoke team embedded in Wavemaker. It pulls in the best talent and practices from the group as required. 
Wavemaker is our name, our mission and our method. We believe there is always a better way to grow. Our attitude, Positive Provocation, is defined by the idea that what got you here, won’t get you there. Today that seems more appropriate than ever. We don’t provoke for the sake of it, we provoke to create innovative and better outcomes for our clients.  This attitude is behind our growth, helping us attract and retain some of the most iconic brands across ANZ.

Why This Role is Exciting: 
•    Work with the Biggest Names in Beauty: From L'Oréal Paris to Maybelline and Kiehl’s, you’ll lead influencer marketing for the world's most iconic beauty brands and categories.
•    Drive Industry Innovation: Push the boundaries of social media, beauty tech, and influencer marketing by leveraging cutting-edge strategies and emerging platforms. 

What you will need:

• You should have a passion for social media and influencer marketing, along with a basic knowledge of social platforms and the influencer landscape.
• You will communicate clearly and provide regular updates to your manager.
• When assisting on campaigns, you’ll be responsible for understanding all requirements, selecting relevant influencers, and providing accurate feedback to ensure content accuracy when it goes live.
• You will attend internal status calls for the campaigns you're working on, but external calls are optional and decided by your manager.
• You should be familiar with reporting templates and technology, and able to extract key learnings from campaign performance to suggest future actions.
• You'll build strong relationships with talent agents and influencers to streamline onboarding and enhance your negotiation skills.
• If needed, you’ll write detailed campaign updates to keep the team informed.
• Ability to thrive in a fast-paced, dynamic environment
• Know how to prioritise – You will be responsible for multiple campaigns, working with multiple contacts across multiple content deliverables - It's important that you manage your priorities and seek guidance from your Director as required.

What success looks like: 
The easiest and simplest way to see if you have done a great job is when:

In 3 months, you would have:

• Immersed yourself in the team with an understanding of the status of all active and upcoming campaigns.
• Established collaborative relationships with all key stakeholders (WPP Beauty Tech Labs Brand and Division Team, social platforms, talent agencies and influencers)
• A strong understanding of and can clearly articulate the WPP Beauty Tech Labs vision as part of GroupM, core Social & Influencer processes and our way of working.
• Be up to speed with all tools and systems required to work on the L’Oréal account – Traackr (Influencer Vetting; Reporting; Source of Truth); Influencer AI (Content, talent and workflow Management); Market View Online (Social Listening); Power BI dashboards etc.
• Fully up to speed with the brands you are working on in your division and across the other divisions
• Fully up to speed on the L’Oréal golden rules, contracting, regulations and compliance.
• Assist with planning on the client(s) in your remit; undertaking research utilising appropriate tools, desktop research or bespoke research; providing insights and ideas, working on responses to brief
• Understand our Influencer planning process
• Understanding of what success looks like for WPP Beauty Tech Labs x L’Oréal Groupe partnership, division and brands KPI’s

In 6 months, you would have:

• Demonstrated your ability to deliver on all aspects of the role in an efficient, effective and proactive way
• Strengthened your key stakeholder relationships to deliver great team work consistently
• Consistently delivered on all KPI's and can offer suggestions on how we could look to improve key metrics/KPI’s – SOE, SOI, SOV, Cost pers etc.
• Offering additional value and proactivity to the strategic product on the clients you are working on; being part of ideas and opportunities that will improve our service and the teams understanding of the business

In 12 months, you would have:

• Considered a key member of the team by both clients and internal team alike; actively managing requests and ensuring we are delivering the best service possible
• Established yourself and are recognised internally and externally, as an integral member of the team, with a comprehensive understanding of how the team and company operates
• Built strong relationships with key stakeholders, including influencers and talent agencies, representing the WPP Beauty Tech Labs team appropriately and ensuring that our campaigns are delivered to the highest quality

Apply Now for WPP’s Beauty Tech Labs and join the future of beauty marketing for L'Oréal Groupe.
This is your chance to make a lasting impact in the world of beauty, influencer marketing, and social media—one campaign at a time.

 

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