Social Media & Graphic Design Specialist

• Hours of Work: Monday - Friday 8:00 AM - 5:00 PM.  
• Screening will begin ASAP and continue until the position is filled. 
• Start date to be determined, but as soon as practicable after the hiring/interview process. 

Salary and Benefits: This is a full-time, benefited Staff, S31 level position. Starting salary range: $53,839.00 - $65,953.00/annually, depending upon experience.

• Educational Benefits for the employees and dependents
• Tuition Reimbursement
• 15 – 18 Paid Holiday/Closure Days
• Three Paid Personal Days
• Healthcare/Dental/Vision/Life Insurance
• Generous Retirement Benefits - 15.12% Employer Paid/4% Employee Paid
• Paid Vacation and Sick Leave
• Onsite Childcare Center
• Professional Development Opportunities

JOB SUMMARY: 
The Social Media & Graphic Design Specialist drives audience engagement, brand awareness, and organizational storytelling through strategic social media management and the creation of high-quality visual content. This position is responsible for developing and executing social media strategies, producing compelling graphic and multimedia content, supporting institutional marketing initiatives, and ensuring brand consistency across digital and print channels. The role collaborates with internal stakeholders to promote organizational priorities, strengthen brand visibility, and engage target audiences.ESSENTIAL FUNCTIONS: – this position is exempt and is not eligible for compensatory or overtime pay provisions of the FLSA.
To perform successfully in this position, an individual must be able to perform principal responsibilities satisfactorily as well as possess education/experience, employ the knowledge, skills, and abilities as listed in representative fashion; reasonable accommodations may be made to enable individuals with disabilities to perform the principal responsibilities. 

Social Media Strategy, Content Development & Channel Management - Develop and execute strategic social media content that increases engagement, strengthens brand awareness, and supports organizational goals.

• Develop and manage strategic social media content across institutional platforms, ensuring alignment with organizational messaging, brand standards, values, and priorities.
• Create and oversee engaging multimedia content while maintaining an integrated content calendar that supports communication objectives, audience engagement, and brand awareness.
• Optimize social media performance through data-driven content strategies, platform management, and audience engagement initiatives designed to maximize reach and effectiveness.
• Monitor analytics, emerging trends, and industry best practices to continuously enhance content performance and strengthen the organization's digital presence.

Graphic Design & Visual Communications - Create professional visual communications that support marketing, recruitment, engagement, and brand awareness initiatives.

• Design and produce print and digital marketing materials, including brochures, advertisements, flyers, signage, presentations, publications, and social media graphics. 
• Develop creative concepts and visual assets for institutional campaigns and initiatives. 
• Ensure consistency with organizational branding, visual identity standards, and messaging guidelines. 
• Manage assigned design projects from concept through completion. 
• Maintain and organize design files, templates, and visual assets.

Stakeholder Partnership & Campaign Support - Collaborate with internal departments and stakeholders to promote initiatives, events, and organizational priorities.

• Partner with internal college departments to identify and develop content opportunities. 
• Support strategic marketing and communications campaigns through coordinated content creation and promotion. 
• Serve as a creative resource and advisor for social media and visual communications projects. 
• Identify opportunities to leverage trends, events, and institutional successes to increase visibility and engagement.

Analytics, Monitoring & Content Governance - Measure performance, support continuous improvement, and maintain oversight of institutional social media presence.

• Monitor and report on social media performance metrics and audience engagement. 
• Track institutional and departmental social media accounts to ensure alignment with branding and communication standards. 
• Provide recommendations based on analytics, trends, and performance data. 
• Monitor audience comments, messages, and interactions, escalating issues when appropriate. 
• Maintain social media guidelines, directory of college social media channels, content standards, and governance practices. 
• Identify opportunities for content sharing and cross-promotion among college social media channels.

Other responsibilities may be assigned based on contemporary institutional needs.
KNOWLEDGE, SKILLS, AND ABILITIES:
Knowledge

• Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making.
• Active Listening - giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
• Social media platforms, trends, best practices, and audience engagement strategies. 
• Content marketing, digital communications, and brand storytelling principles. 
• Graphic design principles, including layout, typography, color theory, and visual hierarchy. 
• Marketing and communications strategies used to support organizational and institutional goals. 
• Brand management and visual identity standards. 
• Photography, videography, and multimedia content production techniques. 
• Social media analytics, performance metrics, and reporting methodologies. 
• Digital advertising and paid social media campaign concepts. 
• Print production processes and specifications for marketing materials. 
• Accessibility standards and best practices for digital and visual communications. 
• Copyright, licensing, and ethical use of digital content and images. 
• Project management principles and creative workflow processes.

Skills 

• Communication – Strong verbal and written communication skills, including the capacity to convey complex information clearly.
• Interpersonal Skills – Ability to interact effectively with others, build relationships, and manage interpersonal dynamics.
• Developing and executing social media content strategies. 
• Writing clear, engaging, and audience-focused content across multiple platforms. 
• Creating professional graphic design materials for print and digital use. 
• Using Adobe Creative Cloud applications, including Photoshop, Illustrator, and InDesign. 
• Creating and editing video content for social media and marketing campaigns. 
• Photography composition, editing, and asset management. 
• Managing multiple projects and competing deadlines simultaneously. 
• Interpreting analytics and performance data to improve content effectiveness. 
• Collaborating with stakeholders to develop communication and marketing solutions. 
• Presenting creative concepts and communicating design rationale effectively. 
• Maintaining content calendars and coordinating marketing activities. 
• Utilizing social media management and scheduling platforms. 
• Ensuring quality control, brand consistency, and attention to detail across all deliverables.

Abilities 

• Attention to Detail – The ability to observe, analyze, and comprehend even the most minute aspects of a task or situation.
• Originality – The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
• Develop creative content that effectively engages diverse audiences. 
• Translate complex information into clear, visually appealing communications. 
• Manage multiple priorities while maintaining high-quality work and meeting deadlines. 
• Exercise sound judgment when creating and publishing public-facing content. 
• Build positive working relationships with stakeholders across the organization. 
• Adapt quickly to changing priorities, emerging trends, and evolving communication needs. 
• Work independently with minimal supervision while contributing to team objectives. 
• Analyze performance data and make informed recommendations for improvement. 
• Maintain consistency with organizational branding, messaging, and communication standards. 
• Capture compelling stories and visually represent organizational initiatives and achievements. 
• Communicate effectively through written, verbal, visual, and digital mediums. 
• Exercise creativity, initiative, and innovation in solving communication and marketing challenges. 
• Represent the organization professionally in interactions with internal and external audiences.

PHYSICAL/MENTAL DEMANDS:

• There may be occurrences of interacting with employees and/or students, past employees and/or students, members of the general public, and others who express opinions, may exhibit strong emotions, which will require the employee to interact professionally, diplomatically, and appropriately in such situations
• While performing the essential duties of this position, an employee would frequently be required to move around the assigned work areas as well as within hallways, meeting rooms, and other parts of the campus facilities
• There may be multiple/daily instances of prolonged sitting, standing, and personal computer use, which would include keyboard and/or mouse usage as well as viewing a computer monitor
• An employee must frequently lift and/or move up to 20 pounds.
• Specific vision abilities required by this position include close vision, distance vision, and ability to adjust focus
• The overall work environment requires the mental ability to shift focal point quickly due to interruptions; an employee must be able to mentally track multiple projects and tasking as well

NOTE: This position description is a general description; it is not intended as an employment contract, nor is it intended to describe all duties someone in this position may perform.  All employees of the College are expected to perform other tasks as assigned by their respective supervisor/manager regardless of job title or routine job duties.

Minimum Qualifications:

• Bachelor's degree in Marketing, Communications, Graphic Design, Digital Media, Public Relations, or a related field. 
• Two years of professional experience in social media management, graphic design, marketing, communications, or a related field. 
• Experience using social media management platforms and analytics tools. 
• Proficiency with Adobe Creative Cloud applications, including Photoshop, Illustrator, and InDesign.
• Valid Driver’s License and ability to be insured by the College’s insurance provider.

Preferred Qualifications:

• Experience in higher education, nonprofit, or public-sector communications.
• Experience with photography, videography.
• Knowledge of accessibility standards for digital communications.

If you are selected for the position, your appointment is contingent upon successful completion of a background check. LCCC reserves the right to end this employment agreement should the results of your background investigation not be successful.

LCCC DOES NOT SPONSOR H1B VISAS.

Equal Opportunity Employer

Laramie County Community College is an EEO/Title VI/Title IX/Section 504/ADA/ADEA institution in the provision of its education and employment programs and services. All qualified applicants will receive equal consideration for employment without regard to, and will not be discriminated against on the basis of, race, color, national origin, religion, sex, pregnancy, marital status, age, physical or mental disability, or covered veteran status.

The college has a designated person to monitor compliance and to answer any questions regarding the college's nondiscrimination policies. Please contact: Title IX, Title VI, and ADA Coordinator, Suite 205, Clay Pathfinder Building, 1400 E College Drive, Cheyenne, WY 82007, 307.778.1144,[email protected]. Contact information for the regional Office for Civil Rights is: Office for Civil Rights, Denver Office, U.S. Department of Education, Cesar E. Chavez Memorial Building, 1244 Speer Boulevard, Suite 310, Denver, CO 80204-3582, 303.844.5695,[email protected]. Updated 6/2025.

http://lccc.wy.edu/

http://www.lccc.wy.edu/about/humanresources 

The mission of Laramie County Community College is to transform our students' lives through the power of inspired learning. Our over-arching goal is that our accomplishments as a community college will distinguish LCCC from others in the nation, in turn benefiting our communities and bringing pride to the Great State of Wyoming.  Our core values include Passion, Authenticity, and the Desire to Make a Difference.