- Location
- Bangkok, Thailand
- Type
- Full-time
- Source
- Workday
Description
- Plan and coordinate live commerce campaigns across social media platforms, primarily TikTok Live and Facebook Live.
- Develop live schedules, run-of-show plans, promotional activities, and product priorities for each livestream.
- Coordinate with hosts, teachers, KOLs, Marketing, and Operations teams to ensure smooth live sessions.
- Support livestream execution by monitoring performance and resolving operational issues during live sessions.
- Monitor key live commerce metrics such as viewers, engagement, product clicks, conversion rate, GMV, and sales performance.
- Analyze livestream performance and prepare daily, weekly, and campaign reports with actionable recommendations.
- Identify opportunities to improve live content, audience engagement, and conversion performance.
- Stay updated on live commerce trends, platform features, and competitor activities to recommend new ideas and best practices.
- Support employer branding and promotional campaigns related to live commerce when required.