Head of Growth

Hi there! We are South and our client is looking for a Head of Growth!

Note to Applicants:

• Eligibility: This position is open to candidates residing in Latin America.

• Application Language: Please submit your CV in English. Applications submitted in other languages will not be considered.

• Professional Presentation: We encourage you to showcase your professional experience by including a Loom video in the application form. While this is optional, candidates who provide a video presentation will be given priority.

• Interview Policy: The use of artificial intelligence (AI) tools during interviews are strictly prohibited. 

• Note: As part of the final stages of the selection process, contractors may be asked to provide professional references for a reference check. If you're selected, you may also be asked to update their LinkedIn profile. 🙂

 

About the Company

We are a fast-growing, profitable company helping U.S. businesses build exceptional teams across Latin America. Our growth has been driven primarily by organic search, content, referrals, and strong execution.

We have an established marketing team across SEO, content, paid acquisition, link building, video, web development, and design. We are now looking for a Head of Growth to take ownership of customer acquisition and turn our existing foundation into a predictable, scalable growth engine.

The Role

The Head of Growth will own the company’s growth strategy across SEO, content, paid acquisition, website conversion, analytics, and new acquisition channels.

The primary goal is to increase qualified sales meetings, qualified pipeline, and new gross profit.

You will lead and coordinate an existing team, set priorities, allocate resources based on ROI, and ensure marketing initiatives translate into measurable commercial results. This is a highly autonomous, hands-on role for someone who can move comfortably between strategy and execution.

Key Responsibilities

• Growth Strategy: Identify and prioritize the highest-impact customer acquisition opportunities across channels.
• SEO & Content: Scale organic acquisition through buyer-intent strategy, commercial content, technical SEO, link building, programmatic SEO, and search visibility across Google and AI platforms.
• Paid Acquisition: Build and scale profitable campaigns across Google Search, retargeting, and other relevant channels while closely monitoring CAC and conversion rates.
• Website & CRO: Continuously improve landing pages, messaging, CTAs, social proof, forms, and other conversion points in collaboration with design and web development.
• Attribution & Analytics: Build reporting that connects channels and campaigns to meetings, pipeline, customers, and revenue.
• New Channels: Test partnerships, referrals, LinkedIn, video, outbound, communities, email, and other acquisition opportunities, scaling successful channels and quickly eliminating underperformers.
• Team Leadership: Set clear priorities, review output, hold team members accountable, and identify when additional talent or resources are needed.

What Success Looks Like

Success will be measured primarily by:

• Qualified sales meetings generated
• Qualified pipeline generated
• Customer acquisition cost
• New gross profit attributable to growth

An excellent first year would increase qualified sales meetings from approximately 35 per month to 90–120+, while maintaining lead quality and improving commercial efficiency.

What We’re Looking For

• 8–15+ years of experience in B2B growth, demand generation, marketing, or a related field.
• Proven experience building or significantly scaling a customer acquisition engine.
• Strong expertise in SEO and organic acquisition, combined with solid knowledge of paid acquisition and CRO.
• Proven ability to connect marketing activity directly to pipeline and revenue.
• Experience managing employees and specialized contractors.
• Strong analytical skills and commercial judgment.
• Excellent English communication skills and a high operating tempo.
• Experience in B2B services, recruiting/staffing, marketplaces, SaaS, or other high-LTV businesses is a plus.

We care more about what you have built and the results you have achieved than your current title. Strong candidates may come from roles such as Head of Growth, Director of Growth, Director of Demand Generation, VP Marketing, or Head of Marketing.

Why Join Us?

You won’t be starting from scratch. You’ll inherit an established marketing team, a strong organic acquisition foundation, and a business with significant room for growth.

This is an opportunity to take full ownership of the next stage of customer acquisition, build a more predictable growth engine, and have a direct impact on the company’s commercial results.

We’re looking for an owner, not a consultant — someone who can set ambitious growth targets, build the plan, measure the results, and make the business grow.

If this opportunity sounds good to you, send us your resume!