Lifecycle Support Specialist 3

** This role is not eligible for sponsorship AND is four days onsite hybrid at our N. Scottsdale office **

Who are we looking for?

Choice Hotels, one of the world’s largest lodging franchisors, has an exciting new opportunity as our Lifestyle Specialist 3 on our Franchisee Care team. The Franchisee Care team is responsible for executing complex hotel lifecycle activity — onboarding, rebranding, status changes, and distribution connectivity — with a high degree of independence and accuracy.

Are you enthusiastic about working with business partners and continuously improving processes with accuracy? We invite you to apply today for our Lifestyle Specialist 3 role today and #MakeItYourChoice.

Your Responsibilities

Data Accuracy & Hotel Representation

• Ensure hotel information is accurate and current across CRS, GDS, and OTA systems, supporting distribution readiness and rate integrity.
• Execute lifecycle changes — onboarding, pre-sell setup, repositioning, secondary name updates, suspensions, terminations, and reinstatements — accurately and within SLA.
• Monitor data quality and follow up on discrepancies to prevent rework and downstream errors.
• Prepare operational reports on onboarding, suspension, reinstatement, and termination activity to track trends and support planning.

Operational Support & Escalation

• Serve as an escalation point for complex lifecycle and distribution issues, working to resolve them with minimal disruption to hotel readiness.
• Coordinate OTA and GDS connectivity for new hotels and rebrands, confirming channel readiness before go-live.
• Partner with cross-functional teams to remove blockers and keep lifecycle work moving.
• Support project work that improves lifecycle performance or process consistency, and mentor less experienced team members as needed.

Process Improvement

• Identify opportunities to reduce cycle time, errors, and manual work in lifecycle processes, and help implement the resulting changes.
• Partner with IT on system enhancements that support automation and scalability.

Knowledge Base Management

• Maintain and update lifecycle knowledge base content and documentation to reflect current standards and processes.
• Act as a subject matter resource on lifecycle processes for the team and cross-functional partners.
• Communicate system, process, or compliance changes clearly to ensure consistent execution.

Your Experience, Skills & Competencies

• 3+ years of experience in hotel distribution, franchise operations, or lifecycle/onboarding support.
• Experience supporting hotel onboarding, rebranding, or lifecycle transitions in a high-volume environment.
• Experience working with OTA and GDS platforms; familiarity with channel connectivity strongly preferred.
• Comfortable working cross-functionally with IT, Legal, Opening Services, and Franchise Services.
• Working knowledge of CRS, PMS, and OTA/GDS distribution platforms.
• Experience with ticketing or workflow tools such as ServiceNow.
• Proficient in Microsoft Office (Excel, Word, PowerPoint), with the ability to analyze and present data clearly.
• Strong execution and prioritization skills, with the ability to manage multiple lifecycle events accurately and on time.
• Solid problem-solving skills for diagnosing and resolving cross-system issues.
• Clear communication skills, with the ability to collaborate and influence across teams.
• Attention to detail and a continuous-improvement mindset.
• High school diploma required; Bachelor's degree in Business Administration, Hospitality Management, or a related field preferred, or equivalent combination of education and experience.

Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few:

• Competitive compensation and benefits, including medical, dental, and vision coverage
• Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
• Financial benefits for retirement and health savings
• Employee recognition programs
• Discounts at Choice hotels worldwide

About Choice

Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We’re the hotel company for those who choose to bet on themselves — the striver, the dreamer, the entrepreneur — because that’s who we are, too.

At Choice, we are united by the simple belief that tomorrow will be even better than today — for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward — giving our work at Choice a purpose larger than our business.

Our corporate office locations:

North Bethesda, MD — Located at Pike & Rose, our worldwide headquarters is less than 15 miles from Washington, D.C., one block away from the North Bethesda Metro station, with easy access to I-495, complimentary parking, electronic charging stations, restaurants and retail.

Scottsdale, AZ — Located at the northwest corner of Loop 101, the Scottsdale office is home to our technology, eCommerce and customer service organizations, with easy access to complimentary parking, electronic charging stations, restaurants and retail.

Minneapolis, MN — Select roles are based in our Minneapolis office on Highway 394, near the intersection with Highway 100, only five minutes from downtown.

Field/Remote — Select roles designated as field/remote will require associates to work from a home office, connecting virtually with Choice team members and leadership on Zoom, with possible required travel depending on the role.  

Choice’s Cultural Values

Welcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity

Choice’s Leadership Principles

Act with Intention | Lead with Authenticity | Grow & Deliver