Assistant Manager, Brand & Content Marketing (TH), IM Emerging Markets

Job Posting Title:

Assistant Manager, Brand & Content Marketing (TH), IM Emerging Markets

Req ID:

10157531

Job Description:

Marketing Strategy & Positioning

• Plan and execute overall marketing strategies and positioning for assigned theatrical

• Contribute creative and stand-out marketing ideas tailored to each title and target audience.

• Work with internal stakeholders to drive, manage, and monitor innovative marketing (social/digital, publicity, events activations) and key opinion leader/influencer initiatives that integrate traditional media outreach with digital media, influencer and content creator partnerships and active engagement with fan communities to maximize reach and impact

• Keep track to monitor budget efficiency and resource allocation for the theatrical title, ensuring measurable ROI and disciplined financial management

• Work across Integrated Marketing and cross-functional teams to maximize synergy and impact for the theatrical titles

• Collaborate day-to-day with agencies, optimizing efficiency, creativity, and measurable impact for the theatrical marketing campaigns

• Champion the Disney Difference and Disney’s values, ensuring all campaigns and team practices reflect the highest standards of creativity, integrity, and inclusivity

Media & Campaign Management

• Review and provide feedback on TV, DOOH / OOH and Print media plans developed by the Media team / Media agency to ensure alignment with campaign objectives, title positioning and target audiences.

• Coordinate with internal stakeholders and agencies to support the execution of TV, DOOH/ OOH and Print media campaigns.

• Monitor campaign performance and collaborate with the Media team on optimization opportunities throughout the campaign lifecycle.

• Collaborate with the Media team to discuss annual media buying opportunities and cost-efficient approaches across campaigns.

• Work with events, PR and digital agencies to deliver strong marketing campaigns for Studios titles

• Collaborate with exhibitors & partners to maximize the awareness and interest of Studios titles.

Creative Asset Management & Localization

• Manage launch timelines and execution of globally coordinated marketing asset debuts, including trailers, posters and other campaign materials.

• Manage timelines and delivery schedules for Home Office creative assets, including Print and AV materials.

• Prepare, localize and deliver advertising materials across Print and AV formats in partnership with creative agencies.

• Gain Home Office approval for locally developed advertising materials and creative executions.

• Communicate and coordinate Home Office feedback regarding locally developed advertising materials and creative executions.

Research & Consumer Insights

• Coordinate local research initiatives in partnership with the Home Office, including focus groups, tracking studies and exit polls.

• Prepare and localize materials required for research projects.

• Participate in research sessions and support the analysis of key findings and consumer insights.

• Communicate research updates and tracking results to relevant local stakeholders.

• Utilize research findings to support marketing recommendations and campaign decision-making.

Job Posting Segment:

APAC Marketing

Job Posting Primary Business:

APAC Brand, Content, and Franchise Marketing

Primary Job Posting Category:

Brand & Franchise Marketing

Employment Type:

Full time

Primary City, State, Region, Postal Code:

Bangkok, Thailand

Alternate City, State, Region, Postal Code:

Date Posted:

2026-09-01