Omni Channel Strategy Planning

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business.

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

About the role

The role purpose of the role is to drive penetration, market share and sales growth of the category by developing channel strategies based on deep shopper insights and understanding of local and global category and brand strategies. Shopper Marketing Manager plays a key role in bridging the Marketing and Trade Marketing teams to develop and deliver all category and shopper/channel insights and strategies, as well as coordinating cross team to deliver shopper activation.

Shopper Marketing Manager will work closely with the Trade Marketing teams across offline sales and e-commerce channels to ensure execution of category strategy based on channel and customer needs. In addition, working with the Trade Marketing team to ensure seamless execution of the national level shopper, brand and channel strategies and campaigns is a key part of the role. Shopper Marketing Manager will fully leverage digital tools, data and analytics to build and identify shopper insights, including leveraging customer CRM platforms, EC membership data etc.

Key responsibilities

Develop an omnichannel shopper category strategy based on shopper and channel insights and brand strategy. Develop national omnichannel shopper marketing strategies and campaigns based on brand strategy.

Develop strategic guidance for category management, including in-store shopper touchpoint layouts and shelf displays. Define an innovation strategy, including cross-channel distribution, sales, pricing, and go-to-market plans. Develop an omnichannel pricing strategy based on brand strategy and channel positioning.

Cooperate with the marketing team to comprehensively analyze internal and external data to dig out insight and identify business growth opportunities.

Base on shopper insight and channel opportunity, to generate shopper activation- PR or scales up roadshow, closely cooperate with TMK and Sales to drive Key Account Cooperation, to drive sales.  

For global brands, work with global category shopper marketing team and marketing team to develop relevant management tools suitable for the Chinese market, and adjust the relevant global strategies and best practices according to the behavior habits of Chinese shoppers, so that the strategies and plans can be better developed in China.

Effectively manage Selling P and implementation, track KPIs, and make timely adjustments.

Qualifications and skills

Essential

Deep understanding of China’s complex omni-channel environment and the category, channel and shopper dynamics is key to this role. Affinity with both Marketing and Sales is critical to ensure the role can bridge these two functions. Understanding on how to leverage digital, data and analytics to build deep insights. Understanding of customer CRM platforms and digital commerce dynamics is critical.

Shopper Marketing Manager requires strong problem-solving skills to navigate through China’s complex channel environment with a wide variety of shoppers with different missions.  This role will own offline empower campaigns from idea generation to execution and tracking, through working with cross function to set clear milestones and KPI’s. The role requires frequent customer contact.

Preferred

·University +

·Major in relevant business field

• Pharmacy/cross-channel experience

·5+ years MNC

 

 

 

 Job Posting End Date

 

 

2026-09-30

 

 

 

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. 

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

 

 

 

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. 

 

 

 

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.