Regional Sales Director (Western Canada)

Job Description:

As part of the Kerr sales organization, the Regional Sales Director (RSD) is responsible for the strategic development and management for Western Canada, selling company manufactured products through designated distributors/dealers. This RSD will establish and implement a sales strategy to meet or exceed set business performance and growth targets. As a key leader within the business, the RSD is responsible for developing talent, managing performance, and driving engagement within for a team of sales professionals.

PRIMARY DUTIES & RESPONSIBILITIES:

• Deliver sales growth by achieving regional revenue, profitability, and market share objectives.
• Identify and capitalize on market opportunities to drive business expansion and customer acquisition.
• Develop and maintain strategic relationships with key customers, distributors, dealers, and industry partners.
• Lead, coach, and develop a high-performing sales team through clear expectations, accountability, and ongoing feedback.
• Drive talent management activities, including hiring, performance management, succession planning, and employee development.
• Execute sales strategies and priorities in partnership with Marketing and cross-functional teams.
• Set regional sales goals, forecasts, and business plans, while effectively managing budgets and resources.
• Provide market intelligence and competitive insights to support business decisions and growth initiatives.
• Ensure accurate reporting, operational excellence, and compliance with company policies and standards.
• Demonstrate strong leadership by building trust, developing people, managing risk, and fostering a culture of continuous improvement.

Job Requirements:

Job Requirements

• Bachelor’s degree or equivalent experience
• 7+ years successful B2B sales experience, preferred within dental space
• Experience leading a team of professionals
• Valid driver’s license with acceptable driving record
• Candidate must live within the designated territory/geography; ideally in Vancouver or Calgary

Skills & Abilities

• Proven B2B sales leadership experience utilizing a structured sales methodology.
• Strong ability to understand, simplify, and communicate technical, clinical, and product information to diverse audiences.
• Demonstrated success in coaching, developing, and managing high-performing sales teams.
• Strategic thinker with a track record of driving business growth through innovation, sound decision-making, and execution.
• Strong business acumen with the ability to assess current and future opportunities and make decisions that drive results.
• Excellent planning, prioritization, and organizational skills, with the ability to help teams manage competing priorities.
• Passion for achieving results through others, fostering accountability, collaboration, and performance.
• Highly self-aware with a commitment to continuous learning and personal leadership development.
• Experience applying Lean and Continuous Improvement methodologies to sales and business processes, driving operational excellence, productivity, customer satisfaction, and profitable growth.

Travel / Location Requirement

• Ability to travel including evenings, weekends, and overnight stays up to 40%
• Should be willing to co-travel with each representative an average of 3-5 days each quarter

Operating Company:

Kerr

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