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Senior Content Writer

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Location
PER - Karachi, PK, Pakistan · PER - Lahore, PK · PER - Islamabad, PK
Type
Full-time
Department
Marketing
Seniority
Senior
Experience
3+ years
Source
Workday

Description

About Contour


Contour Software has grown from a dozen people to over 2,000 staff across 3 cities, in less than 14 years.
 

As a subsidiary of Constellation Software Inc., we are proud to be part of a global enterprise software conglomerate that has grown to become one of the top 10 software companies in the world, with employees and customers in 100+ countries. With a broad-based and ever-growing portfolio of market-leading, vertical-market enterprise solutions covering more than 100 industry domains in predominantly mature markets, CSI's recipe creates the perfect environment for professionals to build fulfilling, long-term careers.
 

What started as an R&D & Accounting back-office, has progressed into a full-service Global Centre serving all functions and departments, at the divisional as well as operating group/corporate level. Today Contour employees, located in Karachi, Lahore & Islamabad, are serving CSI divisions located in time zones spanning the globe, from Sydney to Vancouver. With the global growth of Constellation as the wind in our sails, we are only just getting started!

About the role

You'll be the main writer behind our content across every channel. Your job is to turn complex construction software features into clear, credible, benefit-focused content that contractors, CFOs, controllers and project managers actually want to read.

You'll take briefs from marketing leadership, interview product experts, customers and sales, and deliver finished, publish-ready work on deadline. This is a high-volume, high-quality writing role, not a strategy

or management role.


What you'll do

• Write bylined articles and thought leadership pieces for construction and trade publications

• Ghostwrite LinkedIn posts for executives and write copy for the company page

• Write press releases and media announcements

Website and SEO

• Write new website pages, landing pages and blog posts that rank and convert

• Apply SEO best practices: search intent, keyword targeting, on-page structure, internal linking and

metadata

• Refresh and improve existing pages to lift traffic and conversions

• Structure content so it is easy for search engines and AI answer tools to find and cite

Product and sales content

• Turn product team input into feature release announcements, release notes and launch copy

• Write sales enablement content: one-pagers, product sheets, comparison sheets and battlecards

• Interview customers and write case studies and customer stories

• Write email campaigns, nurture sequences and newsletters

• Write social copy across channels, tailored to each audience and format

• Edit and proofread your own and others’ work, and apply the brand voice and style guide

consistently

• Help maintain and improve the style guide and messaging library

• Use AI writing tools responsibly to work faster, while owning accuracy, originality and voice

• Manage many pieces at once and deliver on time against the content calendar


Must-haves

• 3+ years of professional content writing, ideally at a B2B or SaaS company or agency

• Near-native written English (C2)

• A portfolio that includes long-form articles, web or landing page copy, a case study, and email or social copy

• Proven ability to turn technical or complex topics into clear, engaging copy for business buyers

• Solid working knowledge of SEO writing

• Excellent editing and proofreading skills

• Fast, reliable turnaround; comfortable taking feedback and revising quickly

• Experience with a CMS (e.g., WordPress, HubSpot) and collaboration tools (e.g., Google Docs, Asana)


Nice to have

• Writing for construction, AEC, real estate or the trades

• Familiarity with ERP, accounting or financial software

• Published bylines in trade publications

• Experience ghostwriting for executives

• A documented AI-assisted content workflow


What success looks like

Ongoing KPIs

• On-time delivery against the content calendar (target: 95%+)

• Revision rounds before publishing (target: 3 or fewer)

• Organic traffic, engagement and conversions from published content

• Sales team use of the enablement materials you write

• Trade articles placed and published

Exciting Benefits we offer:

  • Market-leading Salary
  • Medical Coverage – Self & Dependents
  • Parents Medical Coverage
  • Provident Fund
  • Employee Performance-based bonuses
  • Home Internet Subsidy
  • Conveyance Allowance
  • Profit Sharing Plan [Tenured Employees Only]
  • Life Benefit
  • Child Care Facility
  • Company Provided Lunch/Dinner
  • Professional Development Budget
  • Recreational area for in-house games
  • Sporadic On-shore training opportunities
  • Friendly work environment
  • Leave Encashment

Disclaimer: At Contour, we attribute our success to the unique contributions of our diverse staff. We’re committed to fostering a culture of respect that thrives on the varied perspectives and experiences of all individuals we recruit, employ, promote, and compensate. Since day one, we’ve adhered to a policy that champions a work environment honoring the worth and dignity of each person while being free from all forms of employment discrimination.


In our continuous effort to promote inclusivity, we extend our commitment to individuals with special needs by providing reasonable accommodations. We actively encourage qualified individuals with special needs to apply for the various openings within our company. Should you require assistance in completing the application process or have any inquiries regarding special facilities, please do not hesitate to contact our HR team. Your unique talents and abilities are welcomed and valued here.


Skills

HubSpotSEOERP

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