Marketing and Branding Coordinator - City of Irondale
Pbjcal
·Today
- Salary
- $62k – $96k/yr
- Location
- Merit System, United States of America · Irondale
- Type
- Full-time
- Department
- Marketing
- Closing date
- Today
- Source
- Workday
Description
TARGET CLOSE DATE:
12/02/2026PAY GRADE:
Grade 23TYPE:
Full timeJOB SUMMARY:
The City of Irondale is seeking a dynamic and strategic Marketing and Branding Coordinator to plan, create, and execute internal and external communication activities. Incumbents in this job class create and post advertising flyers, develop, and refine messaging in accordance with internal brand, manage social media accounts, coordinate swag orders, and maintain swag inventory logs. This role works alongside various functional areas within the department and liaises with relevant external departments.COMPENSATION & BENEFITS:
The City of Irondale provides competitive pay and comprehensive benefits packages to include medical and dental insurance, employer-sponsored retirement plan (pension), generous paid holidays, sick and vacation leave, and more. The pay range for this job is presented below:$62,025 - $96,220
MINIMUM QUALIFICATIONS:
The following are job-related qualifications that are required for employment consideration for this position. Minimum qualifications are subject to change:
Experience using social media management tools and managing a content calendar to post content to social media platforms, including Instagram, TikTok, Facebook, YouTube, and LinkedIn.
Experience creating and delivering creative content (e.g., text, image, and video) for social media platforms using graphic design editing platforms (e.g., CANVA, Adobe Creative Suite).
Experience developing and executing plans for marketing, communication, and advertising (e.g., facilitating meetings, creating timelines, creating marketing material).
TYPICAL JOB DUTIES:
Provides service to internal and external customers by responding to inquiries, resolving issues, and directing individuals to appropriate resources through in-person, phone, or electronic communication.
Plans and coordinates monthly employee engagement events for staff across all departments using event planning tools, internal communications platforms, and feedback from previous events in accordance with departmental engagement strategies and HR best practices to promote interdepartmental collaboration, enhance morale, and strengthen teamwork.
Implements the Engage Birmingham program to engage citizens, employers, and community groups using surveys, meetings, outreach materials, and community events under city engagement protocols and strategic communication guidelines to gather input on city initiatives and ensure alignment between stakeholder feedback and City goals.
Monitors and maintains content within the internal information hub for all departments using content management systems and periodic content audits in alignment with branding and communication policies to ensure information accuracy and adherence to HR communication standards.
Serves as the marketing and communication liaison between internal and external departments by relaying information, coordinating events, and aligning messaging in accordance with internal brand standards and organizational communication protocols to ensure consistent, accurate, and strategic communication across all channels.
Develops and executes marketing, communication, and educational strategies for internal and external audiences by managing social media campaigns and outreach activities in accordance with human resources branding and strategic communication plans to educate the public and enhance the visibility of the City’s HR brand.
Develops, reviews, and edits messaging for digital and printed materials (e.g., presentations, flyers, newsletters, guides) targeting internal and external audiences using writing and design software, brand templates, and collaboration with stakeholders under city communication standards and editorial guidelines to ensure content accuracy and message clarity that support the HR brand.
Coordinates the ordering, inventory, and distribution of promotional materials (e.g., branded merchandise) for City departments using procurement systems, inventory tracking logs, and departmental requests in accordance with budget constraints and branding guidelines to ensure departments have appropriate and cost-effective promotional items.
Creates and curates social media content (e.g., posts, videos, images, infographics) for various target audiences using digital media tools, branding templates, and analytics platforms in compliance with the City of Birmingham’s visual and communication standards to produce professional, engaging, and consistent messaging across social platforms.
PHYSICAL DEMANDS:
Job is primarily sedentary involving sitting for long periods of time, but may involve occasional walking or standing for brief periods. May involve occasional light lifting of items or objects weighing up to 25 lbs.WORK ENVIRONMENT:
Work is conducted almost exclusively indoors in a office setting with the exception of attending the occasional agency event for marketing/promotional efforts. Work involves the use of standard office equipment, such as computer, phone, copier, etc.EEO STATEMENT:
The Personnel Board of Jefferson County provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment with the Personnel Board of Jefferson County, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Each Merit System member city/agency operates its own equal employment opportunity policies available on the individual city/agency website.
ACCOMMODATION:
To request an accommodation in the application or hiring process due to your own ongoing medical condition or disability, please contact our Accommodations Coordinator at [email protected] or phone at 205-279-3500 (select option 1) Monday through Friday, 8:00 a.m. to 5:00 p.m. Central Time. The accommodation process is reserved solely for job seekers with disabilities requesting accessibility assistance or accommodation in the job application process.
NOTE:
This job posting may close before, or be extended beyond, the listed Target Close Date based on the employment needs of the Merit System. More detail regarding this job is available by clicking Apply.
DISCLAIMER:
This job posting is not meant to be an all-inclusive list of the job duties, responsibilities, or skills and abilities required for this position and may be changed at the discretion of the Personnel Board at any time.