Director of Marketing

Overview

Nestled in the heart of California wine country, this Luxury Marriott Hotel is a bold reimagining of luxury hospitality. Defined by originality, sophisticated character, and an elevated guest experience, the hotel will bring a fresh perspective to the Napa Valley market. As we prepare to open our doors, CoralTree is seeking a highly motivated Director of Marketing to join the pre-opening team and help introduce this landmark destination to travelers, meeting planners, local audiences, and Marriott Bonvoy members worldwide.

This is a unique opportunity to build a luxury brand from the ground up, shaping the property's marketing strategy, storytelling, partnerships, and demand-generation efforts before opening and throughout the hotel's growth.

 

POSITION OVERVIEW

Reporting to the Director of Sales & Marketing, the Director of Marketing will own the property marketing plan and lead the development, execution, and optimization of integrated marketing strategies that drive awareness, engagement, and revenue across transient, group, dining, spa and ancillary experiences. The ideal candidate is a strategic and creative marketer who thrives in fast-paced environments, has experience with luxury or lifestyle hospitality brands, and is passionate about bringing compelling stories to life through digital, content, social, brand partnerships, and public relations initiatives.

Partnering closely with the Director of Sales & Marketing, Sales and Revenue Management teams, Marriott, CoralTree Hospitality, ownership, and agency partners, this role will be instrumental in launching the hotel's brand presence and establishing it as one of Napa’s premier luxury destinations.

Responsibilities

Pre-Opening & Brand Launch Leadership

• Brand Positioning: Lead the development and execution of the hotel's brand positioning, ensuring all marketing efforts align with the property's vision, guest experience, and luxury market positioning.
• Pre-Opening Strategy: Own the marketing launch plan, milestones, and cross-functional coordination for initiatives tied to the hotel's pre-opening timeline, including launch campaigns, website readiness, photography, content creation, and collateral development.
• Marriott Integration: Lead coordination with Marriott teams to optimize brand channels, Bonvoy participation, digital merchandising, and brand compliance requirements.
• Agency & Vendor Management: Direct and hold accountable external partners including creative agencies, PR firms, photographers, influencers, and production vendors to ensure successful project execution.

Marketing & Demand Generation

• Integrated Campaigns: Set priorities for, develop, and execute multi-channel marketing campaigns that drive awareness, consideration, and bookings across transient, group, and local market segments.
• Digital Marketing Leadership: Direct and optimize website content, paid media initiatives, SEO/SEM efforts, email marketing campaigns, and social media strategies that support business objectives.
• Content & Storytelling: Create compelling content that showcases the hotel, guestrooms, culinary offerings, wellness experiences, event venues, and Napa Valley destination appeal.
• Partnership Development: Develop a strategic partnership plan and cultivate relationships with local businesses, luxury brands, wineries, tourism organizations, and community partners to enhance visibility and guest acquisition.

Public Relations & Social Media

• Public Relations Leadership: Direct PR priorities and collaborate with the hotel's PR agency to execute media strategies, press announcements, influencer visits, and opening-related publicity efforts.
• Social Media Management: Oversee social media content strategy and community engagement, ensuring a consistent brand voice across all platforms.
• Reputation Management: Monitor online presence and guest sentiment, identifying opportunities to strengthen brand perception and market positioning.

Analytics, Budgeting & Performance

• Performance Measurement: Track and analyze marketing initiatives, campaign effectiveness, website performance, and channel attribution to guide future investment decisions.
• Budget Management: Develop and manage the property marketing budget in partnership with the DOSM, including, invoices, and project timelines, ensuring resources are allocated effectively and business objectives are achieved.
• Market Intelligence: Monitor competitive activity, luxury hospitality trends, consumer behavior, and Napa Valley market dynamics to identify opportunities and inform strategy.
• Reporting & Insights: Own marketing reporting, communicate ROI and actionable recommendations, and present marketing performance updates and recommendations to property leadership, ownership, and CoralTree teams.

Qualifications

• Competitive base salary plus performance-based bonus opportunity
• Team member complimentary room night program across the CoralTree portfolio
• Group medical, dental, vision, life, and disability benefits
• Pre-tax flexible benefit plan for healthcare and dependent care reimbursement
• Employee assistance program
• Paid time off and sick time
• 401(k) with company match
• Marriott Bonvoy associate travel benefits and access to Marriott's global distribution network and professional development resources

LOCATION

First Street, Downtown Napa, California

Join us in creating unforgettable experiences for our guests, building vibrant communities, and shaping the future of luxury hospitality in Napa Valley.

This position is On-Site.

 

Salary Range: $100,000 - $110,000/yr. + Bonus