- Location
- Buenos Aires (Butty), Argentina
- Type
- Full-time
- Department
- IT
- Seniority
- Mid
- Source
- Workday
Description
The Marketing & Digital Experience Specialist manages and improves content and digital experiences across Assurant’s global web ecosystem. The role combines hands-on CMS publishing with digital operations, localization, quality assurance, governance, search optimization, accessibility, measurement support and stakeholder consultation.
This role will translate business needs into scalable, accurate, measurable, and reusable digital experiences. The role helps move the web team beyond reactive page publishing toward a governed digital experience operating model that supports global growth, consistent execution, business self-service, and continuous optimization.
Key working relationships: Digital Marketing Team, Business Line and regional marketing partners, Content strategy, copywriting and communications teams, vendor partners, legal, privacy, compliance, accessibility stakeholders.
Key Responsibiliies
· 50% - Website Maintenance, Content Entry & Digital Operations: Manage the day-to-day maintenance and operational health of Assurant’s global web ecosystem. Execute accurate, timely content entry and publishing in Contentstack for line-of-business stakeholders and international country managers; maintain pages, components, links, metadata, and localized content; coordinate approvals, dependencies, and releases; validate changes across devices and environments; resolve content and publishing issues; and apply structured-content, governance, SEO, accessibility, and quality standards to sustain an accurate, consistent, reliable, and continuously optimized web experience.
· 25% - Digital Experience & Stretch Projects: Contribute to priority digital experience initiatives beyond core global content editing, including personalization, experimentation, journey enhancements, and other emerging or cross-functional projects. Support implementation and testing, document learnings, and help scale successful approaches across the global web ecosystem while maintaining day-to-day content operations as the role’s primary focus.
· 15% - Partnerships, Communication & Leadership: Lead meetings, discussions, and working sessions with internal stakeholders and external partners, communicating clearly across technical and non-technical audiences. Build productive relationships, provide clear direction and strategic recommendations, constructively challenge assumptions, surface risks and tradeoffs, and offer viable alternative approaches and outcomes. Facilitate decisions, establish ownership and next steps, and respond professionally and resiliently when recommendations are challenged, modified, or not accepted.
· 10% - Process Improvement, Enablement and Future readiness: Stay current on emerging trends, technologies and operating practices; apply relevant learning to improve digital experiences; establish and maintain standards and guidance; and proactively recommend priorities and capabilities that inform product roadmaps.