[PIAGET] PR Executive_Temp

Since 1874, Piaget has been committed to bringing the spirit of Luxury to life thanks to a constant quest for creativity, an unlimited innovation and a respect for excellence. All this being possible thanks to a fully integrated Manufacture mastering watchmaking and high jewelry know-how.
Piaget excels in everything that is rare, precious and exceptional.
Always do better than necessary: the Piaget founder’s motto still remains the guiding principle for all our colleagues across the world who, every day, make Piaget grow with passion.

[KEY RESPONSIBILITIES]

1. Public Relationships (40%)

• Arrange PR shooting (daily stocks check for the shooting, boutique communication,  logistic follow up, security arrangement, documentation, on-site communication and product handling working with PR agency, Handle direct editorial loan requests, particularly for high jewellery, and review product selections for agency-led requests)  

• Handling press requests and be the first line contact facing press

• Updating monthly look book by co-working with Operation team and disseminate the press material

• Compile all PR assets (pack-shots, images, news release etc)

• Proof-read Press release and PR asset translation

• Seasonal/ Ad-hoc gifting arrangement

• Supervise PR samples held by the PR agency, coordinate warehouse dispatch and returns, support stocktaking when required, and assist with product availability for ongoing loan operations.

• undefined

2. Generate PR coverage and analysis (25%)

• Actively pitch PR storytelling aligned with global guideline and local PR plan

• Secure placements in top-tier publications and media outlets and PPL opportunities that align with Maison's image and target audience

• Analysis PR coverage by extracting data through DMR on a monthly basis and report

• Monitoring all brand-related issues and competitors across all channels

3. Ambassador support (15%)

• Follow-up shooting and business trip

• Ambassador treatment and relationship activities

• Seasonal/ Ad-hoc gifting arrangement

• Monitoring all ambassador-related issue

4. Develop and execute PR strategies (10%)

• Support ideation of PR strategy to deliver compelling coverage, activations and Maison corporate messages tactically
• Collaborate closely with stakeholders, external vendors such as PR agency to align PR stories with 360˚ communication

5. Administration (10%)

• PR-related and PR event administration & invoice preparation for all activities & expenses

• Monthly expense closing and report

• Support Print/OOH/DOOH advertising plan

• Provide advertising assets for department store displays and respond to EDM material requests from department stores and the wholesale team.

• undefined

[Job Requirements]

• Min 3-5 years of professional experience in relevant industry, PR and communication   

• Good understanding based on brand marketing and communication experience (Luxury industry experience preferred)

• Proficient in MS office 

• Advanced level of English proficiency (verbal and written)

• Excellent communication, negotiation, and interpersonal skills