Marketing Specialist

Description

OBJECTIVE

At IDB Global Federal Credit Union, we build and strengthen relationships with members by providing them with smart financial solutions while living our values. We are looking for a Marketing Specialist to coordinate and execute events, manage selected marketing campaigns, and support the Business Development function. This position will work closely with the Marketing Manager and other members of the Marketing team.

 DUTIES & RESPONSIBILITIES

 1.    EVENTS

·       Take primary responsibility for the planning, coordination, and execution of Credit Union events, educational seminars, webinars, and other member engagement activities.

·       Support business development activities by assisting with developing targeted presentations and marketing materials, coordination of event logistics, follow-up communications, and engagement initiatives.

·       Coordinate event logistics, including invitations, registrations, materials, signage, presentations, supplies, and on-site coordination.

·       Develop and coordinate event communications and promotional activities before, during, and after events.

·       Maintain event calendar, attendee lists, and other event-related information.

·       Track event performance, including attendance, engagement, lead generation, and conversion metrics.

·       Coordinate with internal teams, speakers, vendors, and other stakeholders to ensure successful event execution. Measure and report on event performance -attendance, engagement, and other relevant metrics to evaluate effectiveness and improve future events.

2.    MARKETING CAMPAIGNS AND DIGITAL

·       Support in the execution of selected marketing campaigns and promotional initiatives across multiple channels.

 ·       Support the preparation, coordination, and distribution of marketing materials, including emails, digital banners, flyers, brochures, presentations, and other promotional materials.

·       Assist with the management of social media content and content updates on the website.

3.    REPORTING

·       Measure and test the effectiveness of the efforts and support continuous improvement by identifying new opportunities.

4.    COLLABORATION

·     Work closely with all the members of the Marketing team to deliver engaging, timely, and effective marketing initiatives.

·     Collaborate with internal departments and stakeholders to gather information for marketing initiatives.

·     Oversee the work of external vendors, including designers, printers, digital providers, event vendors, and other marketing partners, as directed by the Marketing team.

·     Contribute ideas and recommendations to improve marketing initiatives.

 SKILLS

 ·       Strong interest in events, marketing, and communications.

·       Ability to take ownership of assigned projects and follow them through from planning to completion.

·       Quick learner with the ability to learn new concepts, tools, and software applications.

·       Excellent written and verbal communication skills.

·       Strong organizational skills and attention to detail, with the ability to manage multiple projects and deadlines in a fast-paced environment

·       Team player who can build positive relationships with different members of the team and internal stakeholders.

Requirements

QUALIFICATIONS

·       Bachelor's degree in Marketing, Communications, Public Relations, or a related field required. Master’s preferred

·       5 or more years of previous experience in marketing, communications, digital marketing, events, or a related field is a plus.

·       Bilingual proficiency in English and Spanish is a requirement.

 ·       Hybrid work model (2 days remote, 3 days at the office – mandatory).

· Experience with Microsoft Office, design tools (Adobe, Canva, Figma), social media platforms, email marketing tools, or other marketing software is a plus.

• Must have valid work authorization in the United States.

 COMPENSATION

 The salary range for this position is $70,777.49 to $88,471.86 annually. Final compensation will be determined based on the selected candidate’s skills, background, and alignment with the role’s requirements.