Location

This position is located at 146 Brick Lane, London, , E16RU United Kingdom

Role Summary

Reports to: Head of Retail – Europe

 

At Urban Outfitters, we're more than a retailer—we're a community built on creativity, individuality and culture. Our stores are spaces where our customers discover what's next, and where our teams are empowered to be themselves, challenge convention and grow their careers.

We're looking for an inspiring Regional Business Manager to lead a portfolio of stores. This role is about creating environments where people thrive, customers love to shop and commercial success naturally follows.

As a people-first leader, you'll develop exceptional Store Managers and leadership teams who are empowered to make great decisions, build inclusive cultures and deliver outstanding experiences. You'll balance commercial performance with coaching, creativity and operational excellence to create the best places to work and shop.

Reporting to the Head of Retail, you'll play a key role in shaping the future of our retail business, influencing strategy and driving sustainable growth across your region.

What You'll Be Doing

Lead People First

• Create an inclusive, high-performing culture where every individual feels valued, inspired and empowered.
• Coach, develop and support Store Managers to become exceptional leaders who build engaged, successful teams.
• Champion wellbeing, belonging and development, recognising that great people create great customer experiences.
• Build robust succession plans and identify future talent across the region.
• Foster collaboration across Retail, Visual, Merchandising, HR and Operations to create one connected business.

Drive Commercial Performance

• Own the commercial performance of your region, delivering sustainable growth across sales, profitability and productivity.
• Use insight, data and market knowledge to identify opportunities and respond quickly to changing customer behaviors.
• Develop regional strategies that maximize performance while protecting the Urban Outfitters brand and customer experience.
• Encourage entrepreneurial thinking within stores, empowering teams to take ownership of local opportunities.

 

Create Exceptional Customer Experiences

• Ensure every store delivers inspiring, creative and engaging shopping environments.
• Protect and elevate the Urban Outfitters brand experience through outstanding execution and storytelling.
• Champion customer feedback and use insights to continually improve the in-store experience.

Operational Excellence

• Lead stores to deliver operational excellence across all key metrics including payroll, stock management, compliance and asset protection.
• Simplify ways of working, enabling stores to focus on customers and their teams.
• Hold teams accountable through clear expectations, coaching and performance conversations.

Shape the Future

• Be a visible leader who inspires change and embraces innovation.
• Partner with the Head of Retail to deliver strategic priorities across the business.
• Share best practice across regions and contribute to a culture of continuous improvement.

What You'll Need

We're looking for someone who is as passionate about developing people as they are about delivering results.

• Significant multi-site leadership experience within fashion or lifestyle retail.
• A proven track record of building high-performing, engaged teams.
• Strong commercial acumen with experience delivering sustainable sales and profit growth.
• Exceptional coaching and leadership skills, with the ability to inspire others to reach their potential.
• A collaborative leadership style that builds trust and strong cross-functional partnerships.
• Confidence using data and commercial insight to inform decision-making.
• The ability to balance strategic thinking with hands-on leadership.
• Passion for creativity, culture and delivering exceptional customer experiences.
• Experience operating in a fast-paced, high-volume retail environment.

Success in this Role Looks Like

• High-performing, engaged teams who love coming to work.
• Stores that consistently deliver exceptional customer experiences.
• Strong commercial performance across all key business metrics.
• A healthy pipeline of future leaders ready for progression.
• Inclusive, collaborative cultures where people can do their best work.
• Continuous innovation that keeps Urban Outfitters at the forefront of retail.

The Perks

  

Work Life Balance:

• ‘Life Leave’ - one day a year to take time off for those big events in life, in addition to your annual leave entitlement

 

Wellbeing:

• Employee Assistance program to support with mental, physical and financial health
• Discount off external gym memberships
• Private Medical Insurance for eligible employees

 

Employee Discounts:

• Up to 40% employee discount at all URBN Brands (Urban Outfitters, Anthropologie, Free People and more!)

 

Travel:

• Season ticket loan for eligible employees
• Cycle to work scheme for eligible employees

 

Continued Development:

• We offer structured support within the business alongside continued learning and development

#UrbanEU #LI-TS1

Equal Opportunity Statement

URBN is an Equal Opportunities Employer committed to diversity and inclusion. We provide equal employment opportunities regardless of age, sexual orientation, sex, gender reassignment, pregnancy, marital status, religion, race, or disability. We base all our employment decisions on merit, job requirements and business needs.