- Location
- PK Islamabad, Pakistan
- Workplace
- Hybrid
- Type
- Full-time
- Department
- Marketing
- Education
- Bachelor
- Source
- Workday
Description
Founded in 2014, Circles is a global technology company reimagining the telco industry with its innovative SaaS platform, empowering telco operators worldwide to effortlessly launch innovative digital brands or refresh existing ones, accelerating their transformation into techcos.
Today, Circles partners with leading telco operators across multiple countries and continents, including KDDI Corporation, Etisalat Group (e&), AT&T, and Telkomsel, creating blueprints for future telco and digital experiences enjoyed by millions of consumers globally.
Besides its SaaS business, Circles operates three other distinct businesses:
- Circles.Life: A wholly-owned digital lifestyle telco brand based in Singapore, Circles.Life is powered by Circles’ SaaS platform and pioneering go-to-market strategies. It is the digital market leader in Singapore and has won numerous awards for marketing, customer service, and innovative product offerings beyond connectivity.
- Circles Aspire: A global provider of Communications Platform-as-a-Service (CPaaS) solutions. Its cloud-based Experience Cloud platform enables enterprises, service providers and developers to deliver and scale mobile, messaging, IoT, and connectivity services worldwide.
- Jetpac: Specializing in travel tech solutions, Jetpac provides seamless eSIM roaming for over 200 destinations and innovative travel lifestyle products, redefining connectivity for digital travelers. Jetpac was awarded Travel eSIM of the Year.
Circles is backed by renowned global investors, including Peak XV Partners (formerly Sequoia), Warburg Pincus, Founders Fund, and EDBI (the investment arm of the Singapore Economic Development Board), with a track record of backing industry challengers.
Job Title: Head of Growth & Retention
Department: Growth
Team: CVM & Data Strategy
Location: Pakistan – Islamabad Onsite
Job Purpose & Responsibilities
We are seeking a strategic and commercially-driven Head of Growth & Retention to lead subscriber acquisition, base expansion, and customer retention initiatives across our key markets. This role will look at full customer lifecycle from acquiring new customers and driving revenue growth to reducing churn and maximizing lifetime value. The successful candidate will partner closely with market leadership and commercial teams to execute data & AI led growth and retention strategies while leveraging Circles' innovative solutions to deliver measurable ROI across all markets
Develop and execute comprehensive growth and retention strategies for each market, defining clear roadmaps for subscriber acquisition, base expansion, revenue uplift, and churn reduction in collaboration with Market Heads and Commercial Directors
Own the growth and retention P&L for assigned markets, overseeing pricing strategies, promotional campaigns, loyalty programs, win-back initiatives, and retention frameworks that minimize both voluntary and involuntary churn
Champion the deployment of Circles' innovative products and solutions including AI-driven solutions, predictive retention tools, and digital engagement platforms articulating value propositions to stakeholders and tracking ROI realization across markets
Act as the central orchestrator between market leadership, commercial teams, and centralized SME functions (Product, CVM, Marketing, Market research, and Customer Happiness) to ensure seamless execution of lifecycle initiatives
Establish robust reporting and governance mechanisms to track acquisition, retention, and revenue KPIs; leverage data analytics to diagnose performance gaps and continuously refine growth and retention playbooks
Partner with market leadership to localize global growth and retention frameworks while ensuring consistency with organizational standards, fostering a culture of data-driven decision-making, commercial accountability, and customer-centricity
Willingness to travel regionally to engage with market leadership and commercial teams, ensuring close collaboration and execution of growth initiatives across markets
Job Specific Skills
Deep understanding of the full telecom/MVNO subscriber lifecycle from acquisition to retention, win-back, and loyalty with a proven track record of delivering revenue growth, base expansion, and churn reduction
Strong analytical skills with expertise in churn modeling, cohort analysis, customer segmentation, and lifetime value optimization
Experience in solution selling or driving adoption of new products, platforms, and digital innovations with demonstrable ROI
Proficiency in CRM campaign management tools, BI & performance marketing platforms
Working knowledge of telecom technology stack
Job Generic Skills
Excellent stakeholder management and cross-functional influence, with the ability to engage and align senior leaders across matrixed teams
Strong presentation and communication skills, capable of articulating complex strategies to both technical and non-technical audiences
Strategic thinking with sharp commercial acumen and a results-oriented mindset
Ability to thrive in a fast-paced, dynamic environment while balancing long-term planning with day-to-day execution
Education
Minimum Bachelors in Business Administration, Marketing, Computer Science, or a related field
Work Experience (Years)
7–10 years of relevant experience in growth, retention, CVM, or commercial strategy; telecom or MVNO industry experience is a strong plus
Circles is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, disability or age.
Data Protection and Privacy Statement
By submitting an application for this position, you, as the applicant, or your authorised representative(s), consent to Circles’ Candidate Data Protection and Privacy Policy. You also agree to the collection, use, and/or disclosure of your personal data by us solely for recruitment purposes as specified in the Policy. You acknowledge that you have read and understood the Policy, are aware of your rights regarding your personal data, and accept the terms relating to international data transfers, where applicable. You further understand that you may withdraw consent at any time, which may affect our ability to consider your application. In instances where your personal data or application is submitted by a third party, it is understood that such third party has been duly authorised by you to disclose the relevant personal data and provide consent on your behalf, and that you have been made aware of this Policy.
To all recruitment agencies: Circles will only acknowledge resumes shared by recruitment agencies if selected in our preferred supplier partnership program.
Please do not forward resumes to our jobs alias, Circles, employees or any other company location. Circles will not be held accountable for any fees related to unsolicited resumes not uploaded via our ATS.