- Location
- Bengaluru, India
- Department
- Marketing
- Seniority
- Lead
- Source
- Keka
Description
About TripleDart
TripleDart Digital is an AI-native, full-funnel performance marketing agency built for B2B SaaS. We partner with ambitious SaaS companies scaling from $5M to $100M+ ARR across the US, Europe and APAC — running paid media, ABM and demand generation as a true extension of their GTM org.
Our clients don't measure us on impressions or clicks — they measure us on pipeline created and revenue influenced. We manage significant ad spend across 250+ tech clients and hold Google Premier Partner, HubSpot Platinum Partner and LinkedIn Corporate Partner status. What sets us apart: AI workflows are core to how we deliver from automated audits and reporting to AI-driven creative testing and predictive budget allocation — not an afterthought.
The Role
This is a leadership role for someone who can own the paid media and ABM motion end-to-end — strategy, execution quality, client relationships and outcomes. You'll be the strategic lead on a book of high-value SaaS accounts, orchestrating full-funnel LinkedIn and ABM programs alongside search and paid social, while raising the delivery bar for the specialists around you.
This is not a run-the-playbook role. You'll build the playbook, improve it with AI, and own pipeline and retention across your accounts.
What You'll Own
Strategy & ABM Orchestration
- Full-funnel strategy: own the paid media + ABM plan for each account — channel mix across Google, LinkedIn, Meta, Bing, and emerging channels, mapped to pipeline and revenue goals.
- ABM motions: build and validate ICP account lists (Sales Navigator, Clay, Apollo, intent signals) and design 1:1, 1:Few and 1:Many programs tied to funnel stage and sales handover criteria.
- Warm-then-outreach: coordinate paid media with outbound / SDR sequences so target accounts are engaged before sales touches them; define multi-touch attribution across paid and outbound.
Paid Media Execution & Quality
- Channel depth: set the bar on Google (Search, PMax, YouTube, Demand Gen), LinkedIn (all ad formats + ABM targeting), Meta and Bing — bidding strategy, audience signals, conversion tracking and creative testing.
- Pipeline-first optimization: think in CPL, CP-SQL, CP-Opportunity, ROAS and pipeline efficiency — connect ad platform data to CRM/revenue data and reallocate budget on what actually drives outcomes.
- Pacing & forecasting: own monthly pacing, spend forecasting and budget allocation across your book with no surprise over- or under-spend.
Client Leadership & Retention
- Strategic lead: run weekly client calls and monthly/quarterly reviews with data-backed insight and clear next steps; be the trusted advisor stakeholders lean on.
- Retain & expand: drive 12+ month retention through results and stakeholder trust, and surface expansion / cross-sell opportunities within accounts.
- Executive reporting: deliver CFO-ready reporting that ties spend to pipeline and revenue influenced.
AI-Driven Workflows
- Daily AI use: use Claude and other AI tools daily for ad copy, SQR analysis, keyword and audience research, competitor intelligence and data interpretation.
- Build the system: contribute to and improve TDD's AI workflow playbooks, prompt libraries and internal tooling (audits, anomaly alerts, creative-fatigue detection, ABM reporting).
- Prove efficiency: automate repetitive operations and show measurable time savings across the pod.
Team Enablement
- Raise the craft: mentor and QA the work of paid media specialists in the pod — campaign structure, experimentation discipline and reporting accuracy.
- Operational rigour: keep ClickUp hygiene, experiment documentation and escalation discipline tight; speed and rigour coexist.
Who You Are — Non-Negotiables
- 5–8 years of hands-on B2B SaaS paid media experience with real budget responsibility.
- Deep LinkedIn + ABM experience — account list building, intent/firmographic targeting, and full-funnel LinkedIn programs — plus strong Google Ads depth.
- Pipeline-first thinking — you've worked where leads don't matter, pipeline and revenue do, and you can trace a click to a closed deal.
- HubSpot and/or Salesforce fluency for CRM, funnel tracking and attribution.
- Active daily AI use (Claude, ChatGPT or equivalent) for real work — not curiosity, application.
- Strong English communication — you'll lead calls with US/EU/APAC SaaS teams — and comfort with fast pace, ambiguity and high ownership.
Strong Plusses
- ABM platform experience (6sense, Demandbase, RollWorks) and intent tooling (G2, Bombora, Clearbit, ZoomInfo).
- Experience coordinating paid media with outbound/SDR sequences (Apollo, Outreach).
- Prior pod-lead / team-lead experience, or a clear track record of mentoring.
- Exposure to building AI agents or prompt engineering for PPC/ABM workflows.
Why Join Us
- AI at the core. You'll work with and help build an AI-native paid media stack: automated audits, anomaly alerts, creative-fatigue detection and ABM reporting- not manual grunt work.
- Global SaaS as your canvas. Work with fast-moving SaaS brands scaling to $100M+ ARR across the US, EU and APAC.
- Real ownership. You own strategy, clients and outcomes — not a slice of someone else's playbook.
- Partner-grade credibility. Google Premier, HubSpot Platinum and LinkedIn Corporate Partner status behind you.
- Clear growth path. A leadership role with a visible trajectory toward pod and department leadership.
- Performance-first culture. Transparent, high-ownership, experiment-driven — speed and rigour coexist.
Skills
SQLSalesforceHubSpotGoogle Ads