Communications Specialist

Description

POSITION SUMMARY:

The Communications Specialist supports the planning, coordination, development, and execution of internal and external communications initiatives that strengthen our brand(s), support organizational growth and deliver measurable results. The position is responsible for developing communications content, coordinating projects across multiple channels, maintaining editorial calendars, and monitoring communications effectiveness. Working collaboratively with organizational leaders, physicians, internal teams, and external partners, the Communications Specialist ensures the timely delivery of accurate, consistent, and effective communications.

ESSENTIAL DUTIES & RESPONSIBILITIES

• Develops, writes, edits, and produces internal and external communications materials, including newsletters, announcements, presentations, executive communications, marketing materials, and digital content to support organizational objectives.
• Coordinates the execution of communications initiatives across internal communications, marketing, physician communications, employee engagement, clinical programs, and organizational announcements.
• Develops and maintains monthly editorial calendars, communications schedules, and project timelines. Coordinates content development, stakeholder follow-up, required resources, reviews, approvals, and distribution to ensure timely completion of communications deliverables.
• Collaborates with organizational leaders, physicians, subject matter experts, and other stakeholders to gather information and translate complex clinical and organizational information into clear, accurate, and effective communications. Coordinates appropriate clinical, technical, and leadership reviews and approvals prior to distribution.
• Coordinates communications and marketing activities associated with new physicians, clinical programs, services, locations, and other organizational initiatives.
• Maintains and updates communications content across organizational websites, social media platforms, internal communications channels, and other digital platforms.
• Coordinates communications projects with internal departments and external partners, including agencies, designers, photographers, printers, and other vendors, to ensure deliverables meet established requirements and timelines.
• Applies established brand guidelines, messaging frameworks, and organizational standards to maintain accuracy and consistency across communications materials and channels.
• Supports media relations and public communications activities through the development of press materials, coordination of announcements, and facilitation of appropriate reviews and approvals.
• Develops and maintains monthly communications activity and performance reports, including project status, production schedules, audience engagement, and measurable results. Analyzes findings and identifies opportunities to improve communications effectiveness and processes in collaboration with the Vice President of Communications.
• Conducts market, competitive, and communications research to support communications planning, content development, and organizational decision-making.
• Maintains organized communications resources, including distribution lists, messaging documents, presentations, photography, creative assets, and marketing materials, to support accuracy, accessibility, and efficient operations.

Requirements

REQUIRED EDUCATION & EXPERIENCE

• Bachelor’s degree in communications, public relations, marketing, or a related field.
• Minimum of three (3) years of professional experience in communications, public relations, or marketing. 
• Demonstrated experience coordinating editorial calendars, communications projects and production schedules.
• Healthcare experience is strongly preferred, including experience within a healthcare marketing/communications agency, health system, physician practice or other healthcare organization.
• Experience working in a marketing, public relations, or communications agency preferred.

REQUIRED CERTIFICATES, LICENSE OR REGISTRATION

• None

REQUIRED KNOWLEDGE, SKILLS OR ABILITIES

• Excellent written communication and editing skills, with the ability to develop clear, accurate, and effective content for diverse audiences, including translating complex clinical and organizational information into understandable communications.
• Strong organizational, project management, and time management skills, with the ability to coordinate multiple projects, prioritize assignments, meet deadlines, and maintain accuracy and quality.
• Ability to acquire, interpret, and apply new information, understand complex topics, recognize organizational priorities, and anticipate communications needs.
• Strong analytical, problem-solving, and decision-making skills, with the ability to exercise sound judgment, demonstrate initiative, and work independently with general direction.
• Strong interpersonal and collaboration skills, with the ability to establish effective working relationships and communicate professionally with physicians, executives, leadership teams, and internal and external stakeholders.
• Knowledge of healthcare marketing and communications principles, including strategies for engaging internal and external audiences and maintaining consistent organizational messaging.
• Proficiency in Microsoft 365 applications, including PowerPoint, Word, Outlook, and Teams, with the ability to learn and utilize emerging digital and artificial intelligence tools.
• Knowledge of digital communications platforms, including websites and social media, and the ability to interpret communications and marketing analytics to evaluate effectiveness and support decision-making.
• Knowledge of visual communication and brand standards, with the ability to collaborate effectively with designers, creative professionals, and external partners in developing communications materials.