Paid Search/Paid Social Specialist

smartdept. is searching for a Paid Search / Paid Social Specialist for a growth and transformation consultancy serving ecommerce, retail, and DTC brands. This is a fully remote, ongoing freelance contract opportunity.

You'll run day-to-day paid media on Google and Meta for ecommerce brands, working alongside a senior growth marketing lead who sets strategy.

What You'll Do:

• Build, launch, and manage campaigns in Google Ads and Meta Ads Manager
• Optimize bids, budgets, audiences, and keywords to hit performance goals
• Set up and run creative and audience tests
• Monitor performance daily and flag issues early
• Partner with designers and copywriters on ad creative needs
• Pull reporting and share clear insights with the team

What You'll Need:

• Hands-on experience managing Google Ads and Meta campaigns for ecommerce or DTC brands
• Solid understanding of shopping, search, and paid social campaign types
• Experience with conversion tracking and GA4
• Strong analytical skills and comfort working in spreadsheets
• Comfort using AI tools to work faster
• Clear, reliable communication and the confidence to push back diplomatically when needed

Nice-to-Have Skills:

• TikTok, Pinterest, or Microsoft Ads
• Google Ads or Meta certifications
• Google Tag Manager
• Shopify